Design, Form, and Chaos (Hardcover)

~ Mr. Paul Rand (Author)

Editorial Reviews

Product Description

In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

Product Details

• Hardcover: 224 pages
• Publisher: Yale University Press (March 31, 1993)
• Language: English
• ISBN-10: 0300055536
• ISBN-13: 978-0300055535
• Product Dimensions: 10.3 x 7.8 x 0.8 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,101,014 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

5.0 out of 5 stars Remind yourself why you became a designer!, February 19, 1998

By A Customer

This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.

14 of 24 people found the following review helpful:

3.0 out of 5 stars Hey, the 70s and 80s are over..., March 13, 1998

By A Customer

No question about, when Paul Rand (and others)made the different logos that are in book, it worked like a charm. For the 70s and 80s, that is. There are lessons to be learned but the book feels stuck in the timeperiod 1970-80. So before buying it you should check it out first.