Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites) (Paperback)

by Patrick J. Lynch (Author), Ms. Sarah Horton (Author)
Key Phrases: page structure, editorial style, media style sheets, Interface Design, Times New Roman, Cascading Style Sheets (more...)

Editorial Reviews

Product Description

Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.

 

New in this edition:

 

—a full chapter devoted to Universal Usability

—guidelines and techniques for creating universally usable designs

—a full chapter on Information Architecture and how best to promote its robust development

—information on Search Engine Optimization and the designs that improve it

—techniques for using Cascading Style Sheets for layouts and typographic design

—185 illustrations, all in full color

About the Author

Patrick J. Lynch is director, Special Technology Projects, Office of the Director, Information Technology Services, Yale University. He lives in North Haven, CT. Sarah Horton is director, Web Strategy, Design and Infrastructure, Dartmouth College. She lives in Hanover, NH.

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Product Details Paperback: 352 pages Publisher: Yale University Press; 3 edition (January 15, 2009) Language: English ISBN-10: 0300137370 ISBN-13: 978-0300137378 Product Dimensions: 8.9 x 6.9 x 0.7 inches Shipping Weight: 1 pounds (View shipping rates and policies) Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews) Amazon.com Sales Rank: #14,993 in Books (See Bestsellers in Books) Popular in this category: (What's this?) #92 in  Books > Computers & Internet > Graphic Design > Web Design

Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
page structure, editorial style, media style sheets, usability lead, site development team, web project manager, search crawlers, universal usability, downloadable media, uniform connectedness, harmonious fit, iriure dolor, structural markup, search engine visibility, site development project, vero eros, site diagram, web analytics, minim veniam, scan columns

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Interface Design, Times New Roman, Cascading Style Sheets, World Wide Web, Adobe Photoshop, Adobe Dreamweaver, Google Docs, Web Accessibility Initiative, Internet Explorer, Adobe Illustrator, Yale University, New York Times, Google Analytics, Jakob Nielsen, Acme Carpet Cleaners, Microsoft Office, The Chicago Manual of Style, Adaptive Path, Microsoft Word, Search Visibility, Site Editor, Web Style Guide

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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	91% buy the item featured on this page: Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites) 4.8 out of 5 stars (4) $19.80
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	3% buy Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition 4.7 out of 5 stars (475) $26.40
	1% buy The Principles of Beautiful Web Design 4.3 out of 5 stars (65) $26.37

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Customer Reviews

4 Reviews 5 star:  (3) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.8 out of 5 stars (4 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 3 of 3 people found the following review helpful: 5.0 out of 5 stars It's a web design bible., March 8, 2009 By  Alla Gringaus - See all my reviews (REAL NAME)    ...your project starts with content, business requirements, then business case and information structure; then branding, workflow, layout, usability, navigation, behavior, "look and feel", wireframes... Sarah and Peter deliver an amazing story to anybody who plays a role in a project. You may own hundreds of books that cover practically every aspect of web design and development. Or, you may get this one. So treat yourself. With every chapter you get more engaged, the examples look familiar, the information is consistent, practical, accurate, realistic, and tremendous fun. It's a web design bible. Web Style Guide: Basic Design Principles for Creating Web Sites, 3rd Edition 2 of 2 people found the following review helpful: 4.0 out of 5 stars A great reference for web design and web content planning, March 7, 2009 By  Jessica D'amico "jeda21" (Aurora, IL) - See all my reviews (REAL NAME)    This is a very clean, clearly-delineated book that follows logically from topic to topic and uses project management principles...not only in what they're teaching you, but how they're teaching you and how the book is laid out. This is an excellent reference book, I can't be happier with this purchase. I was very interested in chapter 3 where the authors focus on site architecture: chunking, site structure, and hierarchies were discussed. I find chunking and cross-linking of particular interest lately. Chapter 4, and then chapter 5, transitioned seamlessly into information design, interface, and site organization/structure. Chapter six is a minute analysis of page structure, which I found most informative and valuable. Chapter 7 featured an interesting section on color and font, which rang especially true from what I learned during the film Helvetica--which I watched a week or so ago. I'm noticing how everyone quotes eye-tracking studies when they discuss website design, and user-oriented pages. It's important to recognize the expectations pattern created by other sites and web browsing experience in your users when they come to your site. It's so important to make the surfing experience intuitive and second-nature...the user can't be made to think about anything else but satisfying their main reason for having come to your website to begin with. 1 of 1 people found the following review helpful: 5.0 out of 5 stars I live by this book., March 19, 2009 By  yay4snow - See all my reviews Although this book is available online, it is nice to have a hard copy to write notes and mark up. I use this book all the time developing sites and take it with me to work and school.		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars Wonderful Reference Book This book covers virtually everything you should know about planning, designing and building a web site. It's one that any web designer should have nearby. Read more Published 2 months ago by Todd Hawley Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 352 pages
• Publisher: Yale University Press; 3 edition (January 15, 2009)
• Language: English
• ISBN-10: 0300137370
• ISBN-13: 978-0300137378
• Product Dimensions: 8.9 x 6.9 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #14,993 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #92 in

  Books > Computers & Internet > Graphic Design > Web Design

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars It's a web design bible., March 8, 2009

By	Alla Gringaus - See all my reviews (REAL NAME)

...your project starts with content, business requirements, then business case and information structure; then branding, workflow, layout, usability, navigation, behavior, "look and feel", wireframes... Sarah and Peter deliver an amazing story to anybody who plays a role in a project. You may own hundreds of books that cover practically every aspect of web design and development. Or, you may get this one. So treat yourself. With every chapter you get more engaged, the examples look familiar, the information is consistent, practical, accurate, realistic, and tremendous fun. It's a web design bible.
Web Style Guide: Basic Design Principles for Creating Web Sites, 3rd Edition

2 of 2 people found the following review helpful:

4.0 out of 5 stars A great reference for web design and web content planning, March 7, 2009

By	Jessica D'amico "jeda21" (Aurora, IL) - See all my reviews (REAL NAME)

This is a very clean, clearly-delineated book that follows logically from topic to topic and uses project management principles...not only in what they're teaching you, but how they're teaching you and how the book is laid out. This is an excellent reference book, I can't be happier with this purchase.

I was very interested in chapter 3 where the authors focus on site architecture: chunking, site structure, and hierarchies were discussed. I find chunking and cross-linking of particular interest lately. Chapter 4, and then chapter 5, transitioned seamlessly into information design, interface, and site organization/structure. Chapter six is a minute analysis of page structure, which I found most informative and valuable. Chapter 7 featured an interesting section on color and font, which rang especially true from what I learned during the film Helvetica--which I watched a week or so ago.

I'm noticing how everyone quotes eye-tracking studies when they discuss website design, and user-oriented pages. It's important to recognize the expectations pattern created by other sites and web browsing experience in your users when they come to your site. It's so important to make the surfing experience intuitive and second-nature...the user can't be made to think about anything else but satisfying their main reason for having come to your website to begin with.

1 of 1 people found the following review helpful:

5.0 out of 5 stars I live by this book., March 19, 2009

By	yay4snow - See all my reviews

Although this book is available online, it is nice to have a hard copy to write notes and mark up. I use this book all the time developing sites and take it with me to work and school.