The Unthinkable: Who Survives When Disaster Strikes - and Why (Hardcover)

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Editorial Reviews

From Publishers Weekly

Ripley, an award-winning writer on homeland security for Time, offers a compelling look at instinct and disaster response as she explores the psychology of fear and how it can save or destroy us. Surprisingly, she reports, mass panic is rare, and an understanding of the dynamics of crowds can help prevent a stampede, while a well-trained crew can get passengers quickly but calmly off a crashed plane. Using interviews with survivors of hotel fires, hostage situations, plane crashes and, 9/11, Ripley takes readers through the three stages of reaction to calamity: disbelief, deliberation and action. The average person slows down, spending valuable minutes to gather belongings and check in with others. The human tendency to stay in groups can make evacuation take much longer than experts estimate. Official policy based on inaccurate assumptions can also put people in danger; even after 9/11, Ripley says, the requirement for evacuation drills on office buildings is inadequate. Ripley's in-depth look at the psychology of disaster response, alongside survivors' accounts, makes for gripping reading, sure to raise debate as well as our awareness of a life-and-death issue. 8 pages of color photos. (June)
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Review

"A fascinating and useful new book.”
—The New York Times
 
“The thinking person’s manual for getting out alive.”
—NPR
 
"Ripley is a voyeur on a mission...Her conviction: We’d all stand a better chance of surviving a disaster if we understood what happens to our little gray cells when things get ugly....Spiced with surprising factoids, this book might save your life one day.”
—Bloomberg News
 
“The Unthinkable is part study of the science of reaction to extreme fear, part indictment of the US government’s response to the terrorist threat, part call to arms....The end result is a fascinating book....Despite its title and its subject matter, The Unthinkable is an optimistic…
—The Times of London
 
“Engrossing and lucid...An absorbing study of the psychology and physiology of panic, heroism, and trauma...Facing the truth about the human capacity for risk and disaster turns out to be a lot less scary than staying in the dark.”
—O, The Oprah Magazine

"This is a book with a purpose, meant to change things."
—Rob Hardy, The Commercial Dispatch

“Amanda Ripley takes us on a sometimes stunning, sometimes sobering journey through disaster, using great stories and respected science to show why some prevail and others do not.  The Unthinkable isn’t merely a book about disaster; it’s a book about survival — maybe yours.”  
——Gavin de Becker, author of the New York Times bestseller The Gift of Fear

“With The Unthinkable, Amanda Ripley succeeds in two different ways. First, she covers, with great clarity and accuracy, the science of how the body and mind respond to crisis. In the process, she prescribes certain actions that will ... --This text refers to the Kindle Edition edition.

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Product Details

• Hardcover: 288 pages
• Publisher: Crown (June 10, 2008)
• Language: English
• ISBN-10: 0307352897
• ISBN-13: 978-0307352897
• Product Dimensions: 9.3 x 6.1 x 1.4 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (78 customer reviews)
• Amazon.com Sales Rank: #67,112 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

59 of 62 people found the following review helpful:

5.0 out of 5 stars Exciting Stories, Practical Lessons, June 16, 2008

By	R. Hardy "Rob Hardy" (Columbus, Mississippi USA) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

"In a disaster, would I panic?" If you are like most Americans, you have never had to go through a terrorist attack, plane crash, flood, or tornado, but also when viewing such video-rich scenes on television news, you can't help wondering what you would do if you were the one in the disaster. The good news is that no, you probably won't panic, because almost no one does. The bad news is that you are far more likely to sit and do nothing. Human response to disasters can be studied, and Amanda Ripley, a senior staffer for _Time_ magazine, has interviewed people who have been in disasters, has talked with academics who study human behavior in such extremities, and has even been through mock disasters herself. She has now written _The Unthinkable: Who Survives When Disaster Strikes - and Why_ (Crown). There are lessons here about disasters of many kinds and people who failed to respond in a way to save themselves, but this is far from a pessimistic book. If you think of a disaster as being a scene of destruction followed by panic and every-man-for-himself selfishness relieved only when the professional rescuers show up to help, Ripley has some revelatory studies and examples to give you. "Reality is a lot more interesting," she writes, "and hopeful."

She has often translated the hopefulness in her studies into practical lessons. This is a book with a purpose, meant to change things. Panic might have been present in a small number of cases at the World Trade Center, but Ripley quotes a researcher who found that workers in the towers did the same thing that others in disasters do: "What is regularly observed is a lethargic response. People are often cool during fires, ignoring or delaying their response." On an average, those who survived the WTC attack waited six minutes before heading downstairs. Delay is part of a denial phase. "We have a tendency to believe that everything is OK because, well, it almost always has been before." The false reliance on normalcy is not completely bad. In a real disaster, Ripley writes, "Civilization holds. People move in groups whenever they can. They are usually far more polite than they are normally. They look out for one another, and they maintain hierarchies." This was all true at the fire that killed 167 of the 3,000 people packed into the Beverly Hills Supper Club in 1977. Researchers looked for selfish behavior, and didn't see it. They saw order. One said, "People used what they had learned in grade-school fire drills. `Stay in line. Don't push. We'll all get out.' People were queuing up! It was just absolutely incredible." It is part the lesson to be drawn from one of the heroes profiled here, Rick Rescorla, who put grumbling millionaire bankers through surprise fire drills at the World Trade Center for his firm Morgan Stanley. When their tower collapsed, 2,687 Morgan Stanley employees were safe, and only thirteen died. That number includes Rescorla himself, who was last seen heading back up to help more people out.

The big lesson: take emergency drills seriously. This is true for plane crashes, too; 56% of passengers in serious plane accidents survive, and you improve your odds if you pay attention to the stewardess as she shows you where the emergency exits are. Remember that bureaucracies now love technical fixes, experts, and gadgetry, but the vast majority of rescues in disasters are done by regular people caught up in them, using no special tools. Know those you live and work with and practice with them. There are lots of other good lessons here besides practice, practice, practice. Expect there to be smoke, so know how to get to a door or exit blindfolded. Use text messenging; it often will work when voice calls won't. Get in shape; speed is needed for most successful evacuations and extra weight slows people down. Ripley has produced a very readable book that dips into psychological and neurochemical explanations for human behavior now and then, but mostly deals in reports about the behavior itself, behavior that is usually explicable and often admirable. More disasters are coming. Read _The Unthinkable_, pay attention, and improve your odds.

67 of 73 people found the following review helpful:

5.0 out of 5 stars Stunning Nonfiction Thriller That Will Save Lives, June 12, 2008

By	O. Brown "Ms. O. Khannah-Brown" (Twopeas, WA) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

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******
I wish that I could give this book six stars; it is not just an outstanding book, but its usefulness in today's times is unparalleled. It is a book about what our brains do during disasters and how we react as unpredictable individuals, which is something that science and technology do not always take into consideration.

It is not dry or dull like some books about "emergency preparedness" or "crisis management" that are more like texts or reference books. No, this is a nonfiction thriller told through fascinating stories of actual disasters in which exactly how our brains react is illustrated. It's a book about behavior, especially the behavior of regular, ordinary people, who are actually the most important people when a disaster strikes (and you'll find out why).

For example, the book doesn't just detail what to do when a tsunami strikes, or when a hurricane warning is issued, but how you will be thinking differently, how you may be confused, what brain-related problems you might have---like paralysis, temporary blindness, an apparent slowing down of time, tunnel vision, etc.

What makes some people resilient and why do they do so much better than others? The author explores this. How do groups react in a crisis? How do we process risk? Have you ever wondered why people don't evacuate when there is a disaster warning? Again, you'll find many of these answers explored here.

The author interviewed survivors of many different types of disasters (e.g., bombings, 9/11, crowd crushes, airplane fires, nightclub fires, and so many more) and THIS is what THEY wanted us to know; there were so many commonalities across the different crisis scenarios, but the survivors had no way of sharing these commonalities and principles with the general public. It's what the survivors wished they had known beforehand so that they could have been more prepared. The author has gathered this information and coordinated it with current brain research in this remarkable, unique book.

There is information about how to deal with each phase of the "survival arc"---from denial, to deliberation, to the decisive moment.

The reason you should buy and read this book, the reason you should buy copies for your friends, is so that you and they will be truly mentally prepared...for the unthinkable. I don't know about you, but I want to be not afraid and filled with doom and gloom, but relaxed, alert, and as ready as I can be. Reading this book does not increase my anxiety about the future as you might think, but decreases it, as I feel more competent---like I've learned valuable, valuable mental skills and principles to get me through what might come.

This book will save lives. Get it.

I have reviewed hundreds of books, and of all of them, I'd give this one my highest recommended...and six stars.
******

24 of 27 people found the following review helpful:

5.0 out of 5 stars How would you react in a disaster?, June 14, 2008

By	Cathy Stucker "IdeaLady.com" (Sugar Land, TX USA) - See all my reviews (REAL NAME)

I have often wondered how I would react in a disaster. Would I freeze and be unable to move? Would I get myself to safety, however possible? Would I help others to safety?

Although we can not know with certainty until faced with disaster, this book gives clues about how and why we humans react to the "unthinkable": disasters such as plane crashes, fires, tsunamis, and terrorist attacks, as well as smaller-scale crises, such as automobile accidents.

Some disasters are not survivable. This book, though, explores why some people survive while others perish in the same circumstances, and describes the behaviors and choices that cause many to die needlessly.

"The Unthinkable" describes disasters that cumulatively resulted in the loss of hundreds of thousands of lives; however, it is not a morbid tale of death, but an inspiring story of humans responding and adapting to situations and saving their own lives or the lives of those around them.

The key lesson to take from this book is the need to be prepared. Those who anticipate possible disaster and know what to do and how to do it are more confident if and when the disaster occurs. We can not prepare for every possible type of danger, but simple things such as learning where the exits are when in an unfamiliar place can mean the difference between surviving or not.

After reading "The Unthinkable," my thinking about what it means to be prepared for disaster has changed. For example, I probably pay more attention to things such as airline safety videos than the average passenger, but on future flights I will spend more time really learning my surroundings, such as counting the rows to the nearest exits. And I believe that by understanding our natural responses to danger, I can teach myself to be more mentally prepared to act, and not sit passively waiting for someone else to do something.

Just as Gavin deBecker's book, The Gift of Fear, helped me to learn the importance of listening to and trusting my instincts, "The Unthinkable" has shown me how we, as "regular people," can prepare and train ourselves to survive a disaster. I highly recommend both of these books. Reading them could save your life.

Cathy Stucker