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Whether you're interested in publishing by download, e-mail, or CD-ROM; whether you'd like to do it yourself or hire an e-publisher, all you need to succeed, say the authors, is "a good book and a good marketing plan." Packed into this book's 266 pages is solid advice on creating an e-book, becoming an e-publisher, and selling your book online. Banner ads, it turns out, are a waste of money. Better to mention your book in your signature, then make your presence known by joining appropriate discussion groups, writing free articles for related Web sites, and sending out catchy press releases. Throw yourself a cyberbook party, do a virtual book tour, and schedule some author chats. And never hesitate to give away free chapters, or even wh