How To Publish and Promote Online (Paperback)

by M. J. Rose (Author), Angela Adair-Hoy (Author) "So you've written a book and haven't been able to get one of the top ten big publishing houses to publish it..." (more)
Key Phrases: local news angle, organizing tips, electronic rights, Selling Your Book Online, Angela Adair-Hoy, Lip Service (more...)

Editorial Reviews

Amazon.com Review
Got a book in you just begging to be written? Get it down tonight and start selling it in the morning. No need to hunt for an agent, entice a publisher, bicker about royalty rates, and suffer the interminable wait between acceptance and publication. Do it yourself--online! M. J. Rose (author of Lip Service) and Angela Adair-Hoy (www.writersweekly.com) have collected everything you need to know in this honest-to-goodness-old-fashioned, conventionally published print book. A book that reads very much like an e-book: the chapters and paragraphs are the epitome of brevity, and there are hundreds of links to Web sites. Twenty-two of the 58 chapters were provided by Rose and Adair-Hoy's e-publishing cohorts, who may well have traded their services, as Rose and Adair-Hoy recommend e-authors do, for a byline complete with Web-site link.

Whether you're interested in publishing by download, e-mail, or CD-ROM; whether you'd like to do it yourself or hire an e-publisher, all you need to succeed, say the authors, is "a good book and a good marketing plan." Packed into this book's 266 pages is solid advice on creating an e-book, becoming an e-publisher, and selling your book online. Banner ads, it turns out, are a waste of money. Better to mention your book in your signature, then make your presence known by joining appropriate discussion groups, writing free articles for related Web sites, and sending out catchy press releases. Throw yourself a cyberbook party, do a virtual book tour, and schedule some author chats. And never hesitate to give away free chapters, or even whole books. "Every free book you give away," says Rose, "will be more valuable to you than the few dollars you might have made on it." --Jane Steinberg

From Booklist
As e-journals and e-books proliferate, writers seek advice on taking advantage of the new media. Anthony and Paul Tedesco have already counseled freelancers on writing for and selling to online publications with Online Markets for Writers [BKL My 15 00]. Now Rose and Adair-Hoy provide encouragement and tips for aspiring authors hoping to publish their works electronically. Rose self-published Lip Service (1998) online when she could not get the attention of book publishers. She found it was not enough to create a Web site to make her book available; she also had to devise her own online marketing campaign. Adair-Hoy is coowner of BookLocker.com, Inc., an online bookstore and resource center for writers who publish online. Now the duo shares their eminently practical secrets. These closely parallel those already revealed in The Secrets of Our Success: How to Successfully Publish and Promote on the Web (2000), which was published early last year by Deep South Publishing, another Adair-Hoy enterprise, and which is also available as an e-book. David Rouse
Copyright © American Library Association. All rights reserved

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Product Details

• Paperback: 224 pages
• Publisher: St. Martin's Griffin; 1st edition (January 2001)
• Language: English
• ISBN-10: 0312271913
• ISBN-13: 978-0312271916
• Product Dimensions: 8.2 x 5.5 x 0.7 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars See all reviews (39 customer reviews)
• Amazon.com Sales Rank: #161,131 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

39 of 40 people found the following review helpful:

1.0 out of 5 stars Out of date, Self Promotional, Stuffed with useless lists, December 31, 2004

By	NewCD "NewCD" (Houston, Texas) - See all my reviews

First, most of the references in the book are out of date. Many times the author would list a website that seemed interesting and I would try to go to it only to get the "page not found" message. Second, the book is stuffed with "lists" of useless information that seem to be put there to take up space rather than to be of any use to the reader. Third, much of the book is writen by "guest authors" each of whom have a product to sell (their book, their newsletter, their service, etc.) and their articles are shamelessly self-promotional. When we're not reading guest articles, the author herself gives us a hard sell on her other publishing services, books, etc. You feel like you're just reading a never ending series of commercials! In the end, there's nothing in this book that you don't know already by common sense. It was a terrible mistake.

44 of 46 people found the following review helpful:

1.0 out of 5 stars A chaotic collection of essays thrown together piecemeal, May 10, 2005

By	Kelly Garbato "www.easyvegan.info" (Kearney, MO USA) - See all my reviews (REAL NAME)

Over the past several months, I've read about a dozen books on electronic and self-publishing. Although I've still to find a truly excellent resource ("The Complete Guide to Self-Publishing" by Tom & Marilyn Ross is the best I've come across as of yet), "How to Publish and Promote Online" is one of the worst I've seen by far.

The general layout of the book is perhaps the biggest disappointment. Rather than having concrete, substantial chapters, arranged in a logical and progressive order, "How to Publish and Promote..." consists of 58 short essays. The text itself is only 246 pages, divided by 58 chapters...and, well, you do the math! Most of the "chapters" are written by "guest" authors. The old adage about "too many cooks in the kitchen" is applicable here - there are so many authors that the different writing styles become distracting. Even more problematic is their seeming lack of communication. No one appears to have read one another's essays, or to even have a vague idea of what topic the other authors are writing about. This holds true for the book's authors, Rose & Adair-Hoy, as well as the many guest authors. Thus, some of the information is mentioned several times and quickly becomes redundant, while other information is presented chaotically and in no clear order. The end result is that the flow of the book is choppy and erratic; the chapters aren't arranged in any obvious order, and no one section transitions smoothly into the next. What little information is included in the book is hard to find.

For example, a survey of radio and television media executives conducted by Paul J. Krupin is described in excruciating detail twice in the book: first in a chapter written by PAUL KRUPIN himself, and in a later chapter authored by both Rose & Adair-Hoy. Additionally, there are numerous instances where Rose and Adair-Hoy provide URLs for similar web sites in different chapters, when it really would have made more sense to group the links together for quick reference. It wasn't a big deal for me, since I was typing up notes from the book in my word processing program, and could reorganize the info any way I saw fit - but I'm sure I would have been much more aggravated had I actually shelled out money for this train wreck. By the way, I ended up with six pages of typed, double-spaced notes for a 254 page book; this should give readers come clue as to how much helpful information is actually included.

Adair-Hoy includes this "disclaimer" (her words, not mine) in her introductory chapter:

"Finally...my secret. I have never taken a formal writing course and I don't intend to. I write the way I talk."

Without meaning to, Adair-Hoy offers a succinct summary of the primary flaw in "How to Publish and Promote...". When writing a reference book, it just isn't acceptable for the authors to ramble on and on in a disorganized, roundabout manner, offering pieces of information here and there in a sort of word jumble. If writing simply involved "writing how you talk," then anyone could do it! Nonfiction/reference books such as these should be well-organized, informative, and packed with useful knowledge. They SHOULDN'T be thrown together piecemeal. Any one of these 58 essays is acceptable on its own, in a `zine or newsletter, perhaps - but lumped together under the guise of a "how-to" book, they simply don't cut it.

If you really must read this book, check it out of your local library before purchasing it - I guarantee you'll thank me for saving you $10+. Then put the Ross' "The Complete Guide to Self-Publishing" or (if you're just interested in marketing ideas for your book) their "Jump Start Your Book Sales" on hold. Their writing style can be somewhat grating, but they offer a ton of useful information - and, better yet, their guides are actually organized into REAL CHAPTERS!

- Kelly Garbato

Author & ePublisher, "13 Lucky Steps to Writing a Research Paper"
Peedee Publishing / Hot Dog!, LLC

A truly good book teaches me better than to read it.
I must soon lay it down, and commence living on its hint.
What I began by reading, I must finish by acting.
- Henry David Thoreau (1817-1862)

18 of 18 people found the following review helpful:

4.0 out of 5 stars Useful if you want to sell your written material online..., February 3, 2002

By	"viloria" (Manila, Philippines) - See all my reviews

If you're a writer or e-book author, beginner or advanced--and if your basic question is: "How can you make money selling your written material online?"--then this book provides a lot of answers for you. Most of the ebooks and information out there talk about what ebooks are, or how to create them. This book talks about all those and more...

While there are many topics covered, I chose to focus more on the useful marketing and promotion info found in this book. For example, it includes links to places that help you market your ebook.

And that's the key: Your ebook is worthless unless you can market it and get the word out to your paying customers that your product even exists. Here are some topics that I liked:

- How to post audio clips of you reading from your own books.
- 6 popular online promotional tactics...that didn't work (Learn from their mistakes, so you make better use of your time. )
- 6 surefire ways to write new releases that get published.
- 21 places to send your book-related press releases and announcements online.
- Sample telephone pitch to the Media, plus 37 responses and insightful tips from them.
- 22 sites that host author chats.
- How to get publicity via discussion lists
- 10 places to find Discussion Lists.
- 9 electronic newsletter promos you can send your sample chapters to.
- 6 Ongoing Publicity Campaign Tactics.
- 9 places where you can advertise cost-effectively.
- 5 case studies of authors who used the "FREE" approach to boost book sales.
- And a lot more.

Bottomline: Get the book if you need brushing up on how to market your publications online, or if you want to gain insight on what worked for someone who reportedly earns $5,000 a month in ebook sales alone.