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Editorial Reviews
Amazon.com
Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
From AudioFile
Business owners with the itch to grow have been listening to the author for years and growing their businesses beyond the bounds of reason because of his genius. He's mainly a marketing expert and gives numerous suggestions about advertising, message positioning, forming strategic alliances, and merchandising. He understands a wide array of businesses, how they interact with each other, and how they develop relationships with customers. His ideas are varied enough to work with kitchen-table businesses, as well as large firms, because they are outstanding and because he communicates so well his unshakable belief that all business owners have marketing opportunities they're overlooking. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio Cassette edition.
See all Editorial Reviews
Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
From AudioFile
Business owners with the itch to grow have been listening to the author for years and growing their businesses beyond the bounds of reason because of his genius. He's mainly a marketing expert and gives numerous suggestions about advertising, message positioning, forming strategic alliances, and merchandising. He understands a wide array of businesses, how they interact with each other, and how they develop relationships with customers. His ideas are varied enough to work with kitchen-table businesses, as well as large firms, because they are outstanding and because he communicates so well his unshakable belief that all business owners have marketing opportunities they're overlooking. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio Cassette edition.
See all Editorial Reviews
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