Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies (Hardcover)

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Editorial Reviews

From Booklist

The widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell phone, PDA, or other portable gadget, allows users to move off the desktop; and with the introduction of the Apple iPhone, users have a new, improved portable Web-browsing experience. Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself from the growing menace of cybercrime. Funk has been involved with Web publishing since 1995 and is currently vice president of client services for Timberline Interactive, a Web-development consultancy. --David Siegfried

Review

“Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More "Web 2.0." This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself form the growing menace of cybercrime.”–Booklist

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Product Details

• Hardcover: 192 pages
• Publisher: Praeger (November 30, 2008)
• Language: English
• ISBN-10: 0313351872
• ISBN-13: 978-0313351877
• Product Dimensions: 9.3 x 6.4 x 0.8 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #154,939 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Wow is this FULL of all that is Web 2.0., February 3, 2009

By	Larry Slater "LarrySlater.com" (Illinois) - See all my reviews (REAL NAME)

Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Highly recommended Web 2.0 book for businesspeople, December 14, 2008

By	Donna Lee (providence, rhode island) - See all my reviews (REAL NAME)

I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great read; useful and insightful, December 14, 2008

By	Book bound (Cambridge) - See all my reviews

Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It's rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.