Beyond the Brief, Communication Strategies for Lawyers and Legal Marketers (Hardcover)

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Product Description

Beyond the Brief is a practical guide to designing and implementing strategies to raise a firm's profile and positioning its attorneys as the leaders in their field. This book illustrates why media exposure is beneficial to the firm's bottom line. The book also includes valuable tips for developing strong relationships with media professionals, crafting a comprehensive media policy, and designing positioning statements, as well as sample documents to aid in the creation of media pitches, press releases, and annual reports.

Product Details

• Hardcover: 232 pages
• Publisher: Thomson Legalworks (May 1, 2006)
• Language: English
• ISBN-10: 0314960872
• ISBN-13: 978-0314960870
• Product Dimensions: 8.9 x 6.3 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,656,552 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars An indispensable primer for law firm communicators, December 1, 2006

By	Jonathan Groner (Washington, DC) - See all my reviews (REAL NAME)

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The nitty-gritty of law firm media relations is Goldstein's topic, and she's well equipped to provide the answers. She is chief marketing officer at WilmerHale and one of the relatively few law firm CMO's to have a journalism background. She's a former newspaper and TV reporter and holds a master's degree in journalism from Columbia University.

Probably because of her training in journalism, Goldstein's prose is quite different from that of many writers of business and management how-to books. Goldstein writes straightforwardly and stays away from jargon of all varieties. This book is long on specifics and short on buzzwords. She counsels her readers on such questions as what soft drinks not to consume before TV interviews, which publications cover the intellectual property world, and how much a public relations firm will typically charge per month. Altogether a very useful book in this field.