Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
77 used & new from $2.92

Have one to sell? Sell yours here
 
   
Us and Them: Understanding Your Tribal Mind
 
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get yours here.
 
  

Us and Them: Understanding Your Tribal Mind (Hardcover)

by David Berreby (Author) "Scientists, when they turn their attention to people, usually talk about the entire human race or about the individual human being..." (more)
Key Phrases: other human kinds, cheat detector, different human kinds, United States, Inventing Tradition, New York City (more...)
4.2 out of 5 stars See all reviews (10 customer reviews)

List Price: $26.95
Price: $17.79 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $9.16 (34%)
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 4 left in stock--order soon (more on the way).

Want it delivered Friday, July 17? Choose One-Day Shipping at checkout. Details
38 new from $3.25 39 used from $2.92
Also Available in: List Price: Our Price: Other Offers:
Hardcover 11 used & new from $10.58
Paperback 24 used & new from $5.05

Frequently Bought Together

Customers buy this book with Black Students / Middle Class Teachers by Jawanza Kunjufu

Us and Them: Understanding Your Tribal Mind + Black Students / Middle Class Teachers
  • This item: Us and Them: Understanding Your Tribal Mind by David Berreby

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • Black Students / Middle Class Teachers by Jawanza Kunjufu

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details


Customers Who Bought This Item Also Bought

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely
4.2 out of 5 stars (235)  $17.13
The Global Resurgence of Religion and the Transformation of International Relations: The Struggle for the Soul of the Twenty-First Century (Culture and Religion in International Relations)

The Global Resurgence of Religion and the Transformation of International Relations: The Struggle for the Soul of the Twenty-First Century (Culture and Religion in International Relations)

by Scott M. Thomas
3.5 out of 5 stars (2)  $26.23
Solving Tough Problems: An Open Way of Talking, Listening, and Creating New Realities

Solving Tough Problems: An Open Way of Talking, Listening, and Creating New Realities

by Adam Kahane
4.2 out of 5 stars (13)  $10.17
Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler
3.7 out of 5 stars (95)  $10.88
Learning Lessons from Waco: When the Parties Bring Their Gods to the Negotiation Table (Religion and Politics)

Learning Lessons from Waco: When the Parties Bring Their Gods to the Negotiation Table (Religion and Politics)

by Jayne Seminare Docherty
4.0 out of 5 stars (2)  $18.96
Explore similar items

Editorial Reviews

From Publishers Weekly
With this impressively well-researched work, Berreby attempts to apply the tools of science to an impossibly large question: what is it about the human mind that makes us believe in categories like race, gender and ethnicity? Spanning countless disciplines, Berreby draws on a staggering variety of sources, from St. Paul's epistles and the philosophical essays of David Hume to the evolutionary theory of Stephen Jay Gould and the evolutionary psychology of Cosmides and Tooby. Yet, structurally, the text feels rather scattered. It moves breathlessly from one citation or example to another without any clear indication of where it's headed or what the overall point is; often, it reads less like a deliberately argued work than a collection of anecdotes, musings and insights. Fortunately, Berreby, who has written for various publications including the New York Times and the New Republic, has a casual and conversational style that makes even his most complicated points straightforward and commonsensical: at the most scientific moments, such as his thoughtful explanation of the physical effects of stress and stigma on the brain, Berreby still requires no specialized knowledge from the reader. And he illustrates other points, like the role food plays in the perception of difference, with revealing and amusing examples. The book may not break any new intellectual ground, but it does offer an entertaining survey of a vast, and vastly important, topic of study. (Oct. 24)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Scientific American
Each of us has experienced a feeling of kinship with someone who shares a love of chocolate, a passion for foreign films, or perhaps an affinity for a person with the same skin color or ethnic identity. We might also feel alienated from someone with the same qualities if he or she belongs to a "group" we do not like.

But what exactly is this seemingly natural tendency to sort others into "kinds"? This question forms the core of Us and Them, which explores the conscious and unconscious ways in which people classify one another—and more important—why. How humans can use this propensity constructively, rather than destructively, remains a central issue of our time, argues David Berreby, a veteran science journalist. Although this penchant may be hardwired into our brains, ultimately we choose how to live. Religious strife, political conflict and clan rivalries boil down to individual behavior.

Berreby says the sciences of brain and mind offer "a new way to look at love of country, at culture, at religion (and at hatred too)." Researchers are starting to understand "how and why people think and feel in tribes, and why all of us are capable of both tribal good and tribal evil." Advances are allowing scientists to grapple with such questions as "Why can’t we all get along?" Berreby investigates the social, psychological and neurological mechanisms that move humans to categorize. For example, he considers how codes in the nervous system predispose us to organize perceptions, including ones that help us feel how other people feel. Science’s assault on our beliefs about race, religion and nationalism has shown that even much of "common sense" is both blind and cruel. Berreby reminds us that not long ago North Americans held by common sense that slavery was natural, women should not vote and only heterosexuals deserved respect. "Good riddance to all that," he says. Still, attitudes die hard. "A white person and a black person in today’s New York City can agree over coffee that race is ‘all in your mind,’" Berreby contends. "But when they leave Starbucks and raise their hands to hail a taxi, the white person is more likely to get a cab. In that moment, race is as real as gravity."

Given our drive to categorize, Berreby reflects thoughtfully on how to do so responsibly. "The Us-Them code does not own you," he concludes. "You own it."

Richard Lipkin

See all Editorial Reviews


Product Details

  • Hardcover: 384 pages
  • Publisher: Little, Brown and Company (October 24, 2005)
  • Language: English
  • ISBN-10: 0316090301
  • ISBN-13: 978-0316090308
  • Product Dimensions: 9.4 x 6.2 x 1.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars See all reviews (10 customer reviews)
  • Amazon.com Sales Rank: #275,510 in Books (See Bestsellers in Books)

Inside This Book (learn more)



Books on Related Topics (learn more)
 
 

What Do Customers Ultimately Buy After Viewing This Item?

Us and Them: Understanding Your Tribal Mind
75% buy the item featured on this page:
Us and Them: Understanding Your Tribal Mind 4.2 out of 5 stars (10)
$17.79
Us and Them: The Science of Identity
23% buy
Us and Them: The Science of Identity 5.0 out of 5 stars (1)
$11.21
Predictably Irrational: The Hidden Forces That Shape Our Decisions
2% buy
Predictably Irrational: The Hidden Forces That Shape Our Decisions 4.2 out of 5 stars (235)
$17.13

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below.

Your tags: Add your first tag
 
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

10 Reviews
5 star:
 (6)
4 star:    (0)
3 star:
 (4)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (10 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
11 of 13 people found the following review helpful:
5.0 out of 5 stars Types, categories and groups, June 27, 2006
By Stephen A. Haines (Ottawa, Ontario Canada) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)      
"Prejudice", we are told, isn't "reasonable". "Race" is an "illogical" or "unscientific" concept. Christians tell us we must "love all others as our brothers" - and sisters in a more ecumenical world. Yet Chief Executives can label entire nations as elements of an "Axis of Evil" and make or threaten war with impunity. And masses of the population support them. Why should this be so? David Berreby sought out philosophers, psychologists and other scholars in an extensive quest for some answers. He found a good many and recounts them in this nearly exhaustive study. In a well organised and captivating account, he weaves together many threads in building a picture of how we view ourselves and others.

Biology tells us that our DNA makes us one with our fellows. Yet, somewhere between conception and our ability to distinguish ourselves from others, we begin to categorise those "others". We may find them acceptable, and join their company. In other cases, we deem the differences unacceptable. "Us" and "Them" become the basis for value judgements. Berreby recognises that the distinctions are in our minds. He asks how they come to be there in the first place. He examines the various forms of prejudice, both positive and negative, in tracing both their histories and manifestations. Heart disease, for example, was once considered more prevalent among the rich and powerful. Now, studies show that those carrying burdens of pressures from "above" feel more stressed. Hence, their bodies react and heart problems follow. Classes of people, often the poor and ill-considered such as the "cagot" peasants in France, were despised and relegated to menial roles in society. Over time, the classification fell into disuse. In Berreby's words, they were "recategorised".

The author traces the mental patterns of how we "type" people. The process involves focussing on particular aspects while ignoring the rest. His favourite example is the motorist stopped by a police officer. The officer turns out to be a dark-skinned female. Does the motorist view the officer as a cop, as an Arab, as a light-skinned African or as a woman? For some of us, by the time we work it out, the ticket has been dispensed! The delay is due to our propensity to carry the "type" in our minds, then select characteristics that seem to fit. We generally select an essential characteristic and focus on that. Skin colour is an obvious "essential", but left-handedness or dress can be just as suitable.

These essentials, he argues, can be reinforced within ourselves, as well. In a famous study, Asian women were set into groups, some reminded that Asians are considered to excel in math, others that women are deficient in those skills. When tested, the ones who believed Asians are superior in math had higher test scores. "Type" reinforcement has many ways of developing and expressing beliefs. The best example of this is the military person. Recruits are trained to shed previously held categories, which are replaced with new values. Society at large dims as new loyalties to the squad are instilled. Sacrifice is raised in merit, and hierarchically, running from one's immediate mates, through the levels of the force and finally the nation as an entity. This training is not easily shed, as one marine demonstrated when he left his drinking chums to chat with a uniformed individual. Their shared experiences were more powerful than the friendship bonds.

How we acquire these in the first place is difficult to assess. It seems that it is essential for our dealing with the world at large. That condition dictates that the process is both universal and in the mind. Berreby offers a fine chapter on the areas of the brain involved in various body processes and emotional states. He briefly discusses the devices that indicate where in the brain various activities are recorded. PET and fMRI scanners are given their due, with some history of how the brain's "modules" were identified. He stresses, however, that seeking a "centre" for categorising others is fruitless. The mind's actions are too widely scattered and diverse. This situation may explain both why we may hold prejudices deeply, but can also shift them to lesser importance or even replace them with a new circumstance. With so many ways to "type" our fellows, emphasis can vary quickly and easily. While we like to think we can "top-down" direct our feelings about somebody, there may be equal signals from "bottom-up" to deflect or override our "reasoned" approach to others. Following this vein, Berreby examines the role of emotion as a driving force for categorising.

Is Berreby aiming to dislodge prejudice from our brains? Nothing so simplistic. Does he think training will deter a child from associating with an errant group? Not likely, since one of his primary examples is that of a group of boys who might have been social and ethnic clones dividing them into hostile groups. The separation grew intense until adults stepped in. Berreby is a realist, and provides a plausible structure for how we view others. Unfortunately, the thrust is sociological rather than cognitive, which is where he might have gained further insights. Although he spoke with many researchers, he ignored Daniel C. Dennett's "Consciousness Explained" which might have provided him with an expanded framework for how the process evolved and now works. While that shortcoming is serious, it doesn't detract from the value of this work's theme. Prejudices are not rigid dogma, and with a little effort we can examine and assess them in ourselves as well as in others. We can rebel against their dictates if we wish. [stephen a. haines - Ottawa, Canada]
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
12 of 16 people found the following review helpful:
3.0 out of 5 stars Lacks Focus, June 26, 2006
Us and Them by David Berreby is an attempt to understand the psychology, sociology, and neuroscience of intergroup conflict. As such, it is only partly successful. Berreby begins with a discussion of "human kind" which covers everything from race to nation to a happenstance group of strangers in a woman's restroom. This is an overly broad definition that conflates true social groups with temporary collectives or "aggregates." The former develop identity, structure, and rivalries, while the latter do not. This broad beginning foreshadows a book that tends to lose its focus from chapter to chapter. Berreby leaves his thesis for pages at a time, often to discuss irrelevant though admittedly interesting neuroscience research. Nevertheless, the reader is often left wondering what happened to the tribal mind. Truth be told, neuroscience cannot yet explain the area of group conflict. Don't let yourself be dazzled into persuasion.

In addition to being overly broad and unfocused, at times Berreby is simply wrong. On page 36 he refers to the "flawed" research on similarity and interpersonal attraction, suggesting that people may join a group and then begin to act like them. This may well be true (due to various social influence effects), but the observation that people seek out similar others is one of the most robust and replicated findings in social psychology. Berreby is a little too eager to prove his point, and this leads him to distort and go beyond the evidence throughout the book.

I don't want to be completely negative in this review. Certainly, Berreby is a competent writer, and to some extent, this book fills an important niche. Still, I wish he had gone about it in a different way. There is plenty of good research on group relations that he ignores. His neuroscience approach is clever, but ultimately futile as an explanation.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5 of 6 people found the following review helpful:
3.0 out of 5 stars What's wrong with footnote numbers?, December 30, 2006
By P. J. Jordan (Nashville, TN USA) - See all my reviews
(REAL NAME)   
As an academic researcher and a lawyer, I admit I am biased in favor of a more scholarly presentation. I agree that this book is informative and I have found it helpful as a gateway to the professional literature. However, Berreby has made my task doubly difficult by his inexplicable failure to use footnote numbers for his references, instead organizing the references by page number and phrases at the end of sentences; thus giving no indication in the text that a reference even exists, and forcing the reader to labor mightily to locate his authority. Further, some studies he discusses are not even given a reference -- at the very least, a footnote should indicate the study is unpublished and where it might be located if a person needed it. If this information is summarized in any other book, I would buy it instead of this one.
Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

3.0 out of 5 stars A serious disappointment
I've had this book on my shelf since the fall, waiting until the school year was over so I could get to it and several other books. Read more
Published 13 months ago by Nate McVaugh

5.0 out of 5 stars Excellent popular explanation of social psychology
"Us and Them" by David Berreby explores the human faculty for seeing other people as members of groups with group characteristics, or as Berreby calls them, Human Kinds. Read more
Published 24 months ago by Herbert V. Leighton

3.0 out of 5 stars Not quite there yet
There is plenty of excellent material to read here. The substance is good, but the form is bad. Major areas of concern:

a. Read more
Published on August 19, 2006 by Redoctbloom

5.0 out of 5 stars Fascinating!
This book opened my eyes to the extraordinarily inherent propensity for people to accept stereotypes uncritically. Read more
Published on May 24, 2006 by M. A. Rivera

5.0 out of 5 stars A survey of how science addresses issues of group identity
Us And Them: Understanding Your Tribal Mind isn't the New Age title it sounds to be: it's a survey of how science addresses issues of group identity, using new findings from... Read more
Published on March 2, 2006 by Midwest Book Review

5.0 out of 5 stars groundbreaking & engrossing for life and work
The book is a sleeper hit that is so timely and valuable to our understanding of why we do what we do (make enemies or friends) in the midst of the world today (wars, loneliness,... Read more
Published on January 17, 2006 by Kare Anderson

5.0 out of 5 stars Beyond 5 stars
I found this book after reading the phrase Us and Them in Jared Diamond's Third Chimpanzee (After slogging 1/2 way through Guns, Germs and Steel ; DVD is easy to watch ; Collapse... Read more
Published on December 11, 2005 by W. Chen

Only search this product's reviews



Customer Discussions

 Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


   


Product Information from the Amapedia Community

Beta (What's this?)



Look for Similar Items by Category


Plumbing Products in the Value Center

Home Improvement Value Center Plumbing Products
Turn it on for less with spectacular deals on brand-name faucets, showerheads, and more in the Home Improvement Value Center.

Shop the Value Center

 

Big Savings in Books

Bargain Books
Find great titles at fantastic prices in our Bargain Books Store.
 

Buy Three Books, Get a Fourth Free

4-for-3 Books
Order any four eligible books under $10 and get the lowest-price book free in our 4-for-3 Books Store. See more details.
 

Best Books

Best of the Month
See our editors' picks and more of the best new books on our Best of the Month page.
 

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Where's My Stuff?

Shipping & Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue shopping: Top Sellers
Paranoia
Paranoia by Joseph Finder
Free
Free by Chris Anderson
Glenn Beck's Common Sense
My Soul to Lose
My Soul to Lose by Rachel Vincent

Conditions of Use | Privacy Notice © 1996-2009, Amazon.com, Inc. or its affiliates