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Face Forward (Hardcover)

by Kevyn Aucoin (Author)
4.7 out of 5 stars See all reviews (106 customer reviews)


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Editorial Reviews

Amazon.com Review
"Makeup should be fun, not fascist," celebrity makeup artist Kevyn Aucoin avers in Face Forward, his third book. One of the most adored stylists among fashionistas, entertainment divas, and high-society jet setters, Southern-born Aucoin arrived on the New York fashion scene in the early '80s, a period he ridicules for its '50s-era conservatism and McCarthyist us-against-them values. His career since has been motivated by the feel-good ideals of acceptance, diversity, and self-love, and the vain world of beauty has eagerly participated in his vision. While one may puzzle on how it is he finds fulfillment in an industry known for its superficiality and elitism, Aucoin's words are nonetheless infectious and the touches of his brushes inspired.

Conceived as an exploration of the past, present, and future of beauty, Face Forward is an ingenious showcase of the transformative, creative possibilities of makeup, with portraits of everyone from Julia Roberts to Sharon Stone, Martha Stewart to his mother, Thelma. His crafted visages range from minimal-application makeovers of friends to elaborate re-creations of such Hollywood icons as Audrey Hepburn (Calista Flockhart), James Dean (Gwyneth Paltrow), and Veronica Lake (shockingly, Martha Stewart) and such pop-culture personalities as Cher (socialite Alexandra von Furstenberg) and Siouxsie Sioux (Winona Ryder). The final pages present his ideas for looks to come, such as "Explorer," Mary J. Blige covered in eggplant body makeup with a rainbow of metallic eye shadows over her eyes and thickly glossed red lips; "Floralia," a freckled Lucy Liu resembling a sprite from A Midsummer's Night Dream; and "Venusian de Milo," Sharon Stone as an orange-haired, one-breast-baring sci-fi femme fatale. Throughout, Aucoin augments an already colorful book with step-by-step instruction, chatty commentary on each look and model, and riffs on such topics as friendship, politics (he repeatedly applauds the Clinton Administration for embracing diversity in the '90s), and the environment.

"Appreciating (even highlighting) individuality is one of the great things about makeup," asserts Aucoin, and Face Forward is a dazzling testament to that belief. For those who see the fun of makeup and are eager to experiment with the virtually unlimited possibilities of it, this book is a boon. --Rebecca Wright

Product Description
Once again, Kevyn Aucoin astonishes with his incredible transfor- mations of famous and ordinary people alike. In this new book, he demonstrates how anyone can have a variety of different faces. Working with a whole new cast, he turns Celine Dion, Julianne Moore, Sharon Stone, Susan Sarandon, Jennifer Lopez, and many others into their most beautiful, glamorous, and intriguing selves. For each and every face, he provides step-by-step instructions and illustrations that will make them easy to reproduce at home. With this gorgeous and practical book, anyone can face forward in the new millennium with confidence and style. Kevyn Aucoin is indisputably the best-known makeup artist today. He writes a monthly column for Allure and is the make-up consultant at beauty.com. He has appeared on such television shows as Oprah, Today, and Prime Time Live. Just like Making Faces, Face Forward will be a gorgeously produced book with jaw-dropping photos by Kevyn Aucoin himself.

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Product Details

  • Hardcover: 176 pages
  • Publisher: Little, Brown (October 2000)
  • Language: English
  • ISBN-10: 0316286443
  • ISBN-13: 978-0316286442
  • Product Dimensions: 12.1 x 9.3 x 0.8 inches
  • Shipping Weight: 0.2 ounces
  • Average Customer Review: 4.7 out of 5 stars See all reviews (106 customer reviews)
  • Amazon.com Sales Rank: #157,833 in Books (See Bestsellers in Books)

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    #43 in  Books > Health, Mind & Body > Beauty & Fashion > Cosmetics

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Customer Reviews

106 Reviews
5 star:
 (86)
4 star:
 (11)
3 star:
 (7)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (106 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
54 of 54 people found the following review helpful:
5.0 out of 5 stars Exceptional, from both artistic and "how-to" perspectives, January 15, 2001
By J. Lizzi (Costa Mesa, CA) - See all my reviews
(REAL NAME)      
If you've ever looked at fashion magazines and wondered what makeup techniques went into creating the look, "Face Forward" may give you all the answers you need. Not only did Kevyn Aucoin do all the makeup in this book, but he also wrote it and contributed to the photography, art direction and design. He is a genius. Period.

Outside of the introductory chapters, the book is divided into five main parts: 1) "Behind Beauty," where Kevyn describes how he treats the face to bring out a wide range of attributes; 2) "Face to Face," which consists of in-depth photography and illustrations of the steps involved with creating beautiful looks; 3) "Dimensions," where Kevyn explores the "classic personifications of beauty" by making up actresses and models to look like stars of the past; and 4) & 5) forward-looking concepts of makeup techniques and the future of beauty, also using the faces of actresses (and even his mom).

I think it's great that someone as talented as Kevyn can be so generous in explaining his craft, but even if you're not into that, "Face Forward" holds up fantastically on its merits as an art/photography book: the resemblance of the current stars to the past ones is incredible (e.g., Winona Ryder as Elizabeth Taylor).

This book may be a little advanced for makeup artists who are just starting out, but hey, makeup is art, and art is about ideas, so it's definitely worth checking out. For anyone who is just plain interested in fashion and style, "Face Forward" will be intriguing, even if only for the skill exhibited in transforming one famous face into another. It's a masterpiece.

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46 of 46 people found the following review helpful:
5.0 out of 5 stars For a Make-Up Book, It's the Best Read Ever!, November 25, 2000
Okay, I was sooo bombarded with Kevyn Aucoin's name at every turn of the channel and page of everything I watched or read, I had to check out what all the Aucoin hoopla was about. I read this book and it was soooo amazing that I read it in 2 days!I bought his other two books and read them both in 3 days - I mean this guy is the quintessential genius of make-up and the beauty of it is that, while you can't get Mr. Aucoin to do your make-up unless you're a supermodel, a star, or someone he happens to run into while looking for average faces for his next book, he has written his books in such a simple, step-by-step way with so many pictures that you can actually duplicate his techniques and come out looking almost-perfect! My make-up used to consist of too much foundation (I had no idea!), no concealer (duh!), clumps of mascara (I thought the clumps were wonderful thickness!), dull-colored lipsticks (my idea of the natural look) and no blush or eye shadow (felt like overkill to my pitiful version of the natural look!). Now lest you think I looked ridiculous, keep in mind that most women are walking around wearing this same make-up application in varying forms of ignorance and thinking they look good. After learning and following Kevyn's techniques, I hear EVERY DAY now how "pretty" I look, how "well-rested" I look, how well my diet is working, and other forms of flattery that I am not used to hearing (but drink up like a sponge!). This book ROCKS!
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25 of 25 people found the following review helpful:
3.0 out of 5 stars Beautiful and fun book, but not as useful as "Making Faces", December 5, 2001
By Denise Crawford (San Diego, California United States) - See all my reviews
Aucoin produces yet another beautiful and fun book about the art of make up. However, Face Forward is much like Making Faces without the practical techniques.

The book follows the same format as Making Faces without many improvements. The book begins with general articles about brows, lips, eyes, color, etc. However, these articles are truly general and only give written directions to achieve the looks in the photos. If you have the facial structures of the models, then these sections will be very useful to you! For the rest of us, I found the preliminary sections to be fun but not helpful.

The next section entitled "Face to Face" is useful with many before and after photos. The techniques are written and illustrated by photos of the make-over subject throughout the process. The looks are very natural and complimentary to the different ethnicities featured. I wish there were more makeovers in this section!

The final section entitled "Dimensions" features 48 different looks that are fun but not realistic for everyday use. In fact, most of the techniques demonstrated would only be useful for Halloween or a costume party. This section features many stars from Madonna to Tina Turner but offers little substantive content for everyday use.

Being a make-up-a-holic, I found Making Faces the better buy of the two. If you have to choose, choose Aucoin's first book for practical use. For fun, this book definitely takes the cake.

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Most Recent Customer Reviews

4.0 out of 5 stars i love Kevyn!
i had purchased Making Faces before i got this book. Sadly it was stolen. I waited a few years before purchasing this book. I wish i would have done it sooner! Read more
Published 1 month ago by Carla Quigley

5.0 out of 5 stars FACE FORWARD AUCOIN
This book CAPTURES talent, vision, and ability to create such mind blowing beauty. It also shows a number of his works, creations, and clients the people he has worked with over... Read more
Published 1 month ago by J. Brown

5.0 out of 5 stars Creative, artistic and inspiring

This book is perfect for a wide variety of people. It not only has practical applications for people who want to learn the basics, but it also has creative, artistic, and... Read more
Published 5 months ago by C. Thompson

5.0 out of 5 stars Great book!
I purchased this book for my daughter-in-law who is in cosmetics and sales and she said it was a great book. She picked up a lot of tips to use in her profession.
Published 5 months ago by L. J. Conner

5.0 out of 5 stars A MUST-HAVE FOR MAKEUP ARTISTS!!!
This book is an absolute must-have for makeup artists! I found the photography to be absolutely beautiful, and the makeovers are exquisite and intriguing. Read more
Published 6 months ago by C. N. Rozell

5.0 out of 5 stars Great book on makeup
I got this book after finding it in a library. I have a houseful of teenage and soon-to-be teenage daughters who are all very interested in makeup although they haven't started... Read more
Published 9 months ago by Mrs. K. V. Kirk

5.0 out of 5 stars Great !
The book is really great, I bought this book for my sister and they love it !!
Published 11 months ago by J. RODRIGUEZ

5.0 out of 5 stars Amazing Artistry
Kevin really was a genius... He treats the face as a canvas, and shows the transformative power of make-up. Read more
Published 15 months ago by Rebecca L. Goodrich

5.0 out of 5 stars Awesome book!
I purchased 5 different books in this category. This was by far the most inclusive. I immediately starting using the techniques and was amazed by the difference. Read more
Published 18 months ago by Wendi Rostan

4.0 out of 5 stars Photographers point in this review
From a photographers point of view, this book is a great addition. In that it gives the photographer and the MUA some ideas of what's possible.. Read more
Published 18 months ago by E. Budeshefsky

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