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Few biographers convey their subjects' business abilities and personalities with equal acuity, but Washington-based journalist Christopher Ogden has done just that in this accomplished portrait of Moses Annenberg (1877-1942) and his son, Walter. Depicting Prussian-born Moe's rise in American publishing, Ogden captures the innovative circulation gimmicks and bare-knuckled competitive tactics that fueled the success of newspapers like the
The Inquirer in Philadelphia and the
Daily Racing Form (the Annenbergs' cash cow). He also unsparingly but sympathetically depicts Moe's terrible temper and willed blindness to the shadiness of some of his business practices and associates, which led to a two-year jail stint for tax evasion before he came home to die. Spoiled only son Walter, born in 1908, didn't really grow up until his father's conviction shocked him into finally focusing on the family assets, which he further enhanced by creating such pioneering niche publications as
Seventeen and
TV Guide. Ogden nails Walter's complex character as well, doing particularly well in evaluating the younger Annenberg's famous philanthropy--partly the result of his mother's nurturing and partly a burning desire to justify his father's choices and remove any taint from his legacy. A pleasing combination of colorful history and moving father-son drama.
--Wendy Smith
From Publishers Weekly
A Jewish immigrant fleeing pogroms in East Prussia, Moses Annenberg (1877- 1942) arrived at Ellis Island with his family in 1885. In this gripping dual biography, Ogden (The Life of the Party) charts Annenberg's rise from poverty to the top of a media dynasty that under his son, WalterAa billionaire philanthropist, art collector and U.S. ambassador to BritainAwould include the Philadelphia Inquirer, Seventeen and TV Guide. In 1899, Moses signed on with the circulation department of William Randolph Hearst's Chicago American, organizing gun- and bat-wielding gangs of neighborhood toughs to fight the local newspaper distribution wars. In 1922, he bought the racetrack bible, Daily Racing Form; in 1927, he took over a telegraph wire service providing sports and racing data to legitimate news agenciesAand to the nation's illegal bookiesAtarring himself with gangland associations that he tried to expunge in 1936 by buying the Inquirer, a bastion of Republican conservatism. Moses's campaign against FDR's New Deal, according to Ogden, led to a vindictive federal prosecution for income tax evasion that resulted in two years in prison. Released in 1942, he turned over the Inquirer to his spoiled, callow 33-year-old only son, Walter, a playboy with a bad stutter, entrusting him to redeem the family's honor. How Walter accomplished this while mellowing from hard-charging, partisan publisher to avuncular public figure is the theme of a robust narrative rife with appearances by characters like Ethel Merman, Damon Runyon, Huey Long, Harry Cohn and Katharine Graham. While Ogden had the full cooperation of Walter and his second wife, Lee, for this unauthorized bio, it yields a revealing, warts-and-all portrait of father and son. Photos. Author tour.
Copyright 1999 Reed Business Information, Inc.
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