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Marketing Research
 
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Marketing Research (Hardcover)

by Donald R. Lehmann (Author), Sunil Gupta (Author), Joel H. Steckel (Author)
5.0 out of 5 stars  (1 customer review)
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Book Info
The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research.
Product Details
  • Hardcover: 950 pages
  • Publisher: Prentice Hall (December 15, 1997)
  • Language: English
  • ISBN-10: 0321014162
  • ISBN-13: 978-0321014160
  • Product Dimensions: 9.6 x 7.8 x 1.4 inches
  • Shipping Weight: 2.9 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.com Sales Rank: #881,042 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Paperback  |  All Editions

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