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There are businesses earning $1 million a year selling products on eBay, and, according to Wingo, who consults for the Web site’s sellers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it’s for experienced sellers who want to take their business to the next level. Most of the book elaborates on Wingo’s five P’s for eBay success: product (choosing product, understanding its life cycle), price (the price/velocity curve), promotion (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There’s lots of eBay and business terminology, but concise chapter summaries review key terms and concepts and provide exercises. For experienced eBay sellers who want to grow their business, this is a clear, concise and useful tool.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
The savvy business book for established eBay sellers who want to break through to the next profit tier!
For many, eBay is an entrepreneur’s dream: The opportunity to be your own boss, set up your own shingle on the Internet, and retire early. In fact, eBay says that more than 430,000 sellers make a living off eBay. eBay® Strategies: 10 Proven Methods to Maximize Your eBay Business is for eBay businesspeople looking for the information and tools to help you scale your eBay business and achieve your goals (and your dreams) while surviving the very competitive nature of eBay.
Whether you are just getting started selling on eBay or have been at it for years, the concepts presented in this book will help you maximize your success. If you’re not selling on eBay today, this book will save you literally months of missteps and will serve as an invaluable future reference as you encounter new challenges to growth. Even if you don’t aspire to have a million-dollar eBay business, this book gives you the proven strategies you need to sell more with less effort and improve the health of your current business.
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