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Book Description
Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.
About the Author
Richard J. Semenik is Professor of Marketing at the David Eccles School of Business at the University of Utah. He received his Ph.D. from Ohio State University in 1976 in Marketing with specialty areas in advertising and consumer behavior. His MBA is from Michigan State University (1971) and his BBA is from the University of Michigan (1970). Rich is now Professor of Marketing in the David Eccles School of Business. He is also the Rosenblatt Faculty Scholar--an award granted for outstanding teaching. Since 1979 Rich has taught in programs outside the United States in Germany the Netherlands Mexico France and Italy. His teaching focuses on marketing strategy advertising and social issues in marketing. He is often invited to give speeches on the advertising process. Recent invitations have included presentations in Amsterdam the Netherlands; Brussels Belgium; Lisbon Portugal; Polermo Sicily; and Istanbul Turkey.
Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.
About the Author
Richard J. Semenik is Professor of Marketing at the David Eccles School of Business at the University of Utah. He received his Ph.D. from Ohio State University in 1976 in Marketing with specialty areas in advertising and consumer behavior. His MBA is from Michigan State University (1971) and his BBA is from the University of Michigan (1970). Rich is now Professor of Marketing in the David Eccles School of Business. He is also the Rosenblatt Faculty Scholar--an award granted for outstanding teaching. Since 1979 Rich has taught in programs outside the United States in Germany the Netherlands Mexico France and Italy. His teaching focuses on marketing strategy advertising and social issues in marketing. He is often invited to give speeches on the advertising process. Recent invitations have included presentations in Amsterdam the Netherlands; Brussels Belgium; Lisbon Portugal; Polermo Sicily; and Istanbul Turkey.
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