Small Business Management: An Entrepreneurial Emphasis (Hardcover)

~ Justin G. Longenecker (Author), Carlos W. Moore (Author), (Author)

Editorial Reviews

Product Description

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

About the Author

Justin Longenecker authorship began with the first edition of Small Business Management, An Entrepreneurial Emphasis and has continued through the 11th. He has also authored a number of books and articles in such journals as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He is active in a number of organizations and has served as president of the International Council for Small Business. Dr. Longenecker received his M.B.A. from The Ohio State University and his Ph.D.from the University of Washington.

Product Details

• Hardcover: 786 pages
• Publisher: South-Western College Pub; 12 edition (March 7, 2002)
• Language: English
• ISBN-10: 032406554X
• ISBN-13: 978-0324065541
• Product Dimensions: 10.4 x 8 x 1.3 inches
• Shipping Weight: 3.7 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #593,435 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Good cases, nice layout but slanted towards SBM positively., November 8, 1999

By	D C Ruby "druby" (Barrow, AK) - See all my reviews

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Book for online course, November 3, 2006

By	L. M. Salgado Lagunes (IL USA) - See all my reviews (REAL NAME)

This review is from: Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac®) (Hardcover)

I am using this book for a online college curse and the book it's great! It provide many tools like the textbook's website to help you to understand the material and exams online. In general, I like the little cases that are update and motivate you to keep reading.
If this book by itself can help you to develop you own Small Business, it worth.

5.0 out of 5 stars Small Business Management, September 4, 2009

By	tonyjerever (Franklin,Va.) - See all my reviews

As always I was very pleased with the timely manner that my book shipped. The condition that I was told that the book would be in was just what I expected. Thanks for your prompt service with this order.