Internet Marketing and e-Commerce (Hardcover)

by Ward Hanson (Author), Kirthi Kalyanam (Author)

Editorial Reviews

Product Description
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.

About the Author
Stanford Graduate School of Business alumni lead a high percentage of the most successful companies on the Internet. Many of these innovators have taken or participated in the Internet marketing course first created by Professor Hanson during 1996, and taught repeatedly since then. This course forms the basis for this text. Professor Hanson is a core faculty member of the Stanford Computer Industry Project, a lecturer at the Stanford Graduate School of Business, and Director of the Stanford Internet Marketing Project. He has taught, researched, and published on Internet marketing, new product competition, technology marketing, product line pricing, and bundling strategies. He has also taught special seminars, industry forums, and executive education about business uses of the Internet in the U.S., Europe, and Asia. Prior to joining Stanford he was an assistant professor of Marketing and Business Economics at the University of Chicago Graduate School of Business and the Krannert Graduate School of Management at Purdue University. He has a Ph.D. in Economics from Stanford University and a Bachelor of Arts from the University of Wisconsin. Professor Hanson has served as a consultant, expert witness, and advisory board member to companies regarding Internet marketing, marketing strategy, pricing, and competitive strategy. When Internet time permits, he enjoys travel, golf, and cycling.

Product Details

• Hardcover: 656 pages
• Publisher: South-Western College Pub; 1 edition (November 21, 2006)
• Language: English
• ISBN-10: 0324074778
• ISBN-13: 978-0324074772
• Product Dimensions: 9.4 x 7.6 x 1.1 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #143,295 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

1.0 out of 5 stars Just one word: A classic, out of date, no technical expertise, December 22, 2006

By	MarketingStudent "Studiosus" (Washington, DC USA) - See all my reviews

Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structure and writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting - several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa - as such i can not recommend this book to my students, it is simply out of date and of no practical value.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A comprehensive reference source, November 6, 2007

By	Patrick Guerra "Pat" (Silicon Valley) - See all my reviews

A comprehensive, easy to understand and practical application of theory and practice.

All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business.

Pat

2 of 3 people found the following review helpful:

5.0 out of 5 stars The most valuable book in Internet Marketing & E-commerce, February 6, 2007

By	Magne Bjella "Internet Marketing" (Oslo, Norway) - See all my reviews (REAL NAME)

To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online. It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it - and start your successful road.