E-Commerce Management: Text and Cases (Series on University Mathematics) (Paperback)

~ Sandeep Krishnamurthy (Author)

Editorial Reviews

Product Description

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

About the Author

Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world.You are welcome to contact him at [e-mail].

Product Details

• Paperback: 480 pages
• Publisher: South-Western College Pub; 1 edition (July 9, 2002)
• Language: English
• ISBN-10: 0324152523
• ISBN-13: 978-0324152524
• Product Dimensions: 9.2 x 8.1 x 0.7 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #1,122,248 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Innovative book with in-depth treatment of the subject., January 30, 2004

By	Jorge Gonalez (West Coast, USA) - See all my reviews

Managing the e-commerce operations of a function effectively is crucial to the long-term success of any company these days. This is one of the rare books that provides an in-depth look at all aspects of e-commerce management. I highly recommend it.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Fantastic book., January 30, 2004

By	"samiamsanfran" (San Fran) - See all my reviews

I am passionate about E-Commerce. But, I am disappointed with most books on the topic. This is a HUGE exception. This is a great book that captured my imagination and pushed my thinking. This book does a great job explaning the CONCEPTS and IDEAS that drive E-Commerce. I HIGHLY recommend it to anybody whose job involves E-Business or E-Commerce.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great book. Highly recommended., December 3, 2002

By	Tushar J. Mehta (Bellevue, WA USA) - See all my reviews

Sandeep was the instructor for our E-commerce MBA class (University of Washington Bothell, Class of 2002), and we had the pleasure of 'revewing' initial drafts of some of the book's chapters. Most e-commerce books have been written by IS professionals and academics, focusing on information architechture and process redesign. A key reason for my preference of this book over other similar books, is the author's big-picture yet detailed focus on business models, maketing and technology (technical overview of the Internet). I suspect the author's background in marketing played an important role in designing this book with this three-pronged, interdisciplinary approach.

disclaimer: I have contributed information to the NTT DoCoMo Case Study.