by Mary Ellen Guffey
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Editorial Reviews
Review
The coverage of writing strategies is thorough and practical. There is something for everyone - fundamental strategies for the beginning writer and advanced strategies for the more highly skilled students.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus. --This text refers to an alternate Paperback edition.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus. --This text refers to an alternate Paperback edition.
Product Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text; (2) practical workbook; and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports and resumes. This edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
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93% buy the item featured on this page: Essentials of Business Communication (6th Edition) |
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