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Editorial Reviews
Review
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. --This text refers to an out of print or unavailable edition of this title.
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. --This text refers to an out of print or unavailable edition of this title.
Product Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.
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› Visit Amazon's Mary Ellen Guffey Page
› Visit Amazon's Mary Ellen Guffey Page
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Key Phrases - Statistically Improbable Phrases (SIPs):
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interactive learning, informal business reports, communicating across cultures, career coach, industry profiles, direct claim, investigative report, action request, global fitness, business report basics, skim value, successful persuasive messages, yardstick reports, use the direct pattern, intercultural proficiency, voice mail skills, revise the following sentences, emphasizing important ideas, intercultural audiences, indirect pattern, adding new phrases, etiquette skills, positive nonverbal messages, smart tires, standard proofreading marks Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, Writing Process Phase, Critical Thinking, United States, The Job Search, Developing Team, Coconino Industrial Park, Cover Letters Copyright, Business Report Basics Copyright, Negative Messages, Human Resources, Writing Improvement Exercise, Gap Inc, Business Presentations Copyright, Taco Bell, Today's Workplace, Ethical Issue, Etiquette Skills Copyright, New York, Old Navy, Applying Your Skills, North America, Lee Jeans, Use the Web Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
interactive learning, informal business reports, communicating across cultures, career coach, industry profiles, direct claim, investigative report, action request, global fitness, business report basics, skim value, successful persuasive messages, yardstick reports, use the direct pattern, intercultural proficiency, voice mail skills, revise the following sentences, emphasizing important ideas, intercultural audiences, indirect pattern, adding new phrases, etiquette skills, positive nonverbal messages, smart tires, standard proofreading marks Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, Writing Process Phase, Critical Thinking, United States, The Job Search, Developing Team, Coconino Industrial Park, Cover Letters Copyright, Business Report Basics Copyright, Negative Messages, Human Resources, Writing Improvement Exercise, Gap Inc, Business Presentations Copyright, Taco Bell, Today's Workplace, Ethical Issue, Etiquette Skills Copyright, New York, Old Navy, Applying Your Skills, North America, Lee Jeans, Use the Web Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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