Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)

~ (Author)

Editorial Reviews

Product Description

Real estate can be a rewarding career - for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales - and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

About the Author

Dan Hamilton is currently the Director of Training for Century 21, Judge Fite Co., and the Operations Manager for Real Estate Career Trainings School. Previously, Dan was a Broker/Owner Century 21, Main St which he sold. Dan also was the owner of The Hamilton Real Estate School which he also sold. He is certified by TREC to teach all TX RE courses.

Product Details

• Paperback: 448 pages
• Publisher: South-Western Educational Pub; 1 edition (May 17, 2005)
• Language: English
• ISBN-10: 0324314108
• ISBN-13: 978-0324314106
• Product Dimensions: 8.9 x 5.9 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #147,542 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

5.0 out of 5 stars WOW, Everything you need, October 6, 2005

By	Climber "R.E. Guy" (Buckeye USA) - See all my reviews

I have never written a review on this site before. This book compelled me to do so. Mr Hamiltom breaks it down to the nitty gritty. He includes scripts, for prospecting, how to deal with FSBO's, even with no call. I have purchased many books on selling real estate but this is by far the best. Next is "Keller's" book "TMREA". This book is newer and better in my opinion than the new D. Kennedy book. Newbie's or 3 year veteran buy it.

10 of 11 people found the following review helpful:

5.0 out of 5 stars Excellent Information-Easy to apply-and it works, July 27, 2005

By	Colleen (Texas) - See all my reviews

This book is very interesting, informative, and helpful for someone who is needing and wanting to better market themselves in the real estate business or any business as far as that goes.
It is very hands on step by step that you feel like you know what to do every step of the way. I would highly recommend this book and hope you take my advise and read it and then suggest it to someone else. This book will save you alot of wasted time and energy--Try it... I think you will love this book!

8 of 11 people found the following review helpful:

5.0 out of 5 stars A must read, August 1, 2005

By	Broker (TX USA) - See all my reviews

This book is the greatest book for hands on guidance in any sales business. If you want to know what to say to a prospect this is the book for you.