Understanding Media Semiotics (Paperback)

~ (Author)

Editorial Reviews

Review

... students will find much to consider in this book and will find much useful information. Convergence Vol 8 Number 3

Product Description

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: A Hodder Arnold Publication (June 27, 2002)
• Language: English
• ISBN-10: 0340808845
• ISBN-13: 978-0340808849
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #289,302 in Books (See Bestsellers in Books)