How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image (Hardcover)

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Editorial Reviews

Review

"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table." --Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

"Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It's the best make-over I ever got."--Veronica Webb, TV Host

"I have had the privilege of working with Frances Cole Jones and witnessing her uncanny ability to get to the bottom of what's working and what's not. How to Wow embodies her logical, easy to follow and fun strategies for personal transformation. No matter whether you are at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world." --David Beal, President, National Geographic Entertainment


From the Hardcover edition. --This text refers to the Kindle Edition edition.

Review

"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table." --Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

"Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It's the best make-over I ever got."--Veronica Webb, TV Host

"I have had the privilege of working with Frances Cole Jones and witnessing her uncanny ability to get to the bottom of what's working and what's not. How to Wow embodies her logical, easy to follow and fun strategies for personal transformation. No matter whether you are at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world." --David Beal, President, National Geographic Entertainment

See all Editorial Reviews

Product Details

• Hardcover: 224 pages
• Publisher: Ballantine Books (April 29, 2008)
• Language: English
• ISBN-10: 0345501780
• ISBN-13: 978-0345501783
• Product Dimensions: 8.4 x 5.4 x 0.7 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #391,744 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Fresh, concise and practical , May 5, 2008

By	Milo Jones "Milo Jones" (Italy & US) - See all my reviews

Having tried a large number of such books (my livelihood depends on making a good personal impression), I can say without reservation that How to Wow is the best book of its type available: the advice it contains is hard-hitting, fresh and straightforward. Unlike other volumes I have tried about self-presentation, the advice offered is unique, and the author's examples are drawn from a variety of occupations. At the same time, her methods and advice seem to be applicable to almost anyone: no matter how good you are already, the day after you read this book, you will be making better impressions.

Most refreshing is the fact that How to Wow avoids the trap of so many of its peers, which can be summarized as "Things your mother told you about how to make a good impression that you've forgotten or let slip".

In my view, How to Wow will become a modern classic, and is indispensible to anyone in a trade that requires either presentations or public appearances (or their handlers).

I only wish that I had had this advice fifteen years ago!

9 of 10 people found the following review helpful:

4.0 out of 5 stars A stew of useful stuff, May 4, 2008

By	Michael P. Maslanka (dallas, texas United States) - See all my reviews (REAL NAME)

This is not so much a book as it is a thrown together stew of ideas, suggestions and advice. Most of it pretty tasty. On listening? She tells us listen to learn and keep that your focus. On meetings? Don't pass out a handout because there will always be those who read ahead. On asking someone to do something? Say 'I request" or "My request is", more professional, less adversarial. She offers good advice on cold calling and how to follow up with people you have met---be specific, not general, try to move the process forward(if they say they can't meet, don't just say sorry to hear that but also ask when would be a good time). Also, her book does not, like so many books, start off with a 30 page throat clearing. She gets right to it. Good for her. Take a read.

5 of 5 people found the following review helpful:

5.0 out of 5 stars To the Point, May 16, 2008

By	John La Sala (NYC) - See all my reviews (REAL NAME)

How To Wow is spot on about how to burnish you presence in the world. Spoken with a humorous and a non condescending tone, Frances Jones easily presents and diffuses some of the most basic yet vexing conundrums of the business of life. Whether you are titan of industry or intern with your first toe in the door "How to Wow", like any good encyclopedia, reminds you of what your mother, teacher or mentor taught you and more importantly explains what they didn't.

Excellent read, open to any page and walk a way a little sharper for it.