From Publishers Weekly
From its earliest days, television has always had a problem with color. The advent of Technicolor didn't change the fact that most actors on TV were white. Even in the mid-1970s, when African-American actors began appearing more regularly on network shows, the roles open to them were rigidly circumscribed. In this thoroughly researched, witty and often shocking social history, media scholar Bogle fashions an in-depth chronicle of the way television has mirrored and influenced the politics of race in the U.S. His analysis remains attuned to how the earliest black performersD"Eddie" Rochester on The Jack Benny Show; Ethel Waters, Hattie McDaniel and Louise Beavers playing the indefatigably cheerful black maid Beulah; and Alvin Childress and Spencer Williams in Amos n' AndyDmanaged to communicate authentically with African-American viewers, despite often finding themselves "cast in parts that were shameless, dishonest travesties of African American life and culture." Situating its critique within a broad economic and industry analysis, the book addresses such major issues as the pressure of sponsors and the advent of cable on the portrayal of African-American subject matter. The author of Dorothy Dandridge and Toms, Coons, Mulattos, Mammies, & Bucks, Bogle pulls no punches (e.g., chastising the popular Sanford and Son for what he sees as its anti-Asian racism and homophobia). This major new work in television and media studies will be welcomed by both academics and general readers. 60 b&w photos. Agent, Marie Brown. 5-city author tour. (Feb. 24)
Copyright 2000 Reed Business Information, Inc.
From Library Journal
The history of network television is filled with examples of talented black actors tackling memorable roles in noted primetime television series. In scholarly yet accessible fashion, Bogle (history, New York Univ.; Dorothy Dandridge: A Biography) brings these examples together. His book is particularly notable as perhaps the first complete chronicle of the evolution of black television from its inception in the 1940s to the present. The author, who has covered the exploits of black TV and media personalities before (he recently appeared on an E! Entertainment Network biography of Josephine Baker), here shows us that people of color have helped define network television as we know it today and continue to contribute creatively to the medium. His illuminating and entertaining study is recommended for all popular TV and media sections.
-DDavid M. Lisa, Wayne P.L., NJ Copyright 2001 Reed Business Information, Inc.
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