Mythologies (Paperback)

by Roland Barthes (Author), Annette Lavers (Translator) "The virtue of all-in wrestling is that it is the spectacle of excess..." (more)
Key Phrases: mythical speech, semiological system, mythical system, Blue Guide, The Lost Continent, Abbe Pierre (more...)

Editorial Reviews

Product Description
"[Mythologies] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life . . . For Barthes, words and objects have in common the organized capacity to say something; at the same time, since they are signs, words and objects have the bad faith always to appear natural to their consumer, as if what they say is eternal, true, necessary, instead of arbitrary, made, contingent. Mythologies finds Barthes revealing the fashioned systems of ideas that make it possible, for example, for 'Einstein's brain' to stand for, be the myth of, 'a genius so lacking in magic that one speaks about his thought as a functional labor analogous to the mechanical making of sausages.' Each of the little essays in this book wrenches a definition out of a common but constructed object, making the object speak its hidden, but ever-so-present, reservoir of manufactured sense."--Edward W. Said


Language Notes
Text: English, French (translation) --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 159 pages
• Publisher: Noonday Press; Later Printing edition (January 1, 1972)
• Language: English
• ISBN-10: 0374521506
• ISBN-13: 978-0374521509
• Product Dimensions: 7.8 x 5.3 x 0.6 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #27,674 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #9 in	Books > Literature & Fiction > History & Criticism > Criticism & Theory > Semiotics
  #15 in	Books > Nonfiction > Social Sciences > Customs & Traditions
  #31 in	Books > Reference > Foreign Languages > French > Instruction

Customer Reviews

Most Helpful Customer Reviews

34 of 39 people found the following review helpful:

5.0 out of 5 stars Myth and Narratives Alive, May 23, 2001

By	TammyJo Eckhart "TammyJo Eckhart" (Bloomington, Indiana United States) - See all my reviews (TOP 500 REVIEWER)

As scholars of folklore and mythology were looking at their own past as well as currently to explore the narratives of the past and of "primative" peoples, Roland Barthes was looking at the world around him in France in the 1950s to the early 1970s. Why are human beings drawn to folktales, fairy tales, mythic figures? Barthes discovers that this draw surrounds us everyday, used both commerically and unconsciously from the personas of professional wrestlers (who resemble those seen on American television today) to our discussions of public figures. Mythology, Barthes argues, is a vital and living part of our society but it is also one used without real understanding because it is so deeply ingrained in the human mind and heart. The essays are light so that the non-specialist can enjoy but deep enough that the scholar can see and understand the theory underneath.

14 of 14 people found the following review helpful:

5.0 out of 5 stars A must for old-school Marxists and modern rhetoricians, February 26, 2006

By	M. Guinn - See all my reviews (REAL NAME)

In Mythologies, Barthes offers a series of snapshots with titles such as "Plastic," "Striptease," "Toys," "The World of Wrestling," and "Operation Margarine." His aim is to reveal the ideological abuse hidden in these myths, which are manufactured to read as reality.

Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections.

My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.

23 of 26 people found the following review helpful:

5.0 out of 5 stars Wonderful, and worth re-reading., November 29, 2003

By	C. Gilbert "frumiousb" (Amsterdam, the Netherlands) - See all my reviews (TOP 100 REVIEWER)    (REAL NAME)

When I finished this latest re-read of Mythologies I was initially struck by how funny it was. This was something of a big realization for me, stemming from a memory of burning brain cells with a furrowed brow, trying to understand what he was saying and being almost afraid to enjoy it. So there's one of the consolations for growing older for you-- I'm getting confident enough to really enjoy Barthes.

I'm not saying that I fully understand him yet. I'm not sure that I ever will. I think that "Myth Today"(the book's final and most central essay) still remains fairly firmly out of reach. But it's true that each time I re-read Barthes, I get something more out of it-- I manage to scale heights that I didn't think I would ever get to the last time around.

Isn't it the mark of a brilliant book that it grows with you?

Particularly recommended this time are the essays "Soap Powders and Detergents" and "Operation Margarine".