Thinking Points: Communicating Our American Values and Vision (Paperback)

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Key Phrases: healthy foods initiative, commonplace frame, strict father model, Social Security, United States, President Bush (more...)

Editorial Reviews

Review

“George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. Thinking Points helps leaders and activists alike to turn this knowledge into a compelling vision for society.”   —John Podesta, CEO and President, Center for American Progress  

 

“Thinking Points is a must read for anyone who doesn't want speaking out to become a dying art.”   —Arianna Huffington
 
“In Thinking Points, George Lakoff and the Rockridge Institute show how Progressives can stop appealing to some hypothetical "middle" and instead appeal to the deep morality that the vast majority of Americans share.  When we speak from our hearts, the integrity of this will speak broadly.”   —Joan Blades, MoveOn
 
“Lakoff has done it again. In Thinking Points, the good professor and the Rockridge Institute team have connected a broad progressive policy vision to fundamental American values.  It's time for progressives to get off defense and go on offense. By laying the foundations of progressive policy in the traditional American values of freedom, responsibility, and care for others, George Lakoff and Rockridge have shown us how. This is the must-read progressive message handbook.”   —Wes Boyd, MoveOn
 
“In an environment too often dominated by sound-bite arguments and political polarization, Thinking Points is more than a communications tool; it is a must-read for progressives as well as non-partisan activist organizations like the ACLU that want to trumpet their values not only loudly, but effectively.  Professor Lakoff's expertise has been invaluable in articulating the ACLU's core values-fundamentally American values-to a broad and politically-diverse audience.”     —Anthony D. Romero, Executive Director, American Civil Liberties Union

“This book is essential reading for anyone who wants to speak out effectively about progressive, American values.”   —Eli Pariser, Executive Director, MoveOn.org Political Action

Product Description

Two years ago George Lakoff published the bestselling Don’t Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
 
* What is the progressive vision of America;

* Why progressive values are America’s values;

* How frames are necessary to serve the truth;

* Why sloganeering alone doesn’t work;

* How progressives trap themselves and how they can escape those traps; and

* How political arguments and narratives can be put together to counter the Right.

 

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
 
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

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Product Details

• Paperback: 176 pages
• Publisher: Farrar, Straus and Giroux; 1st edition (October 3, 2006)
• Language: English
• ISBN-10: 0374530904
• ISBN-13: 978-0374530907
• Product Dimensions: 8.2 x 5.4 x 0.6 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #207,987 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

25 of 25 people found the following review helpful:

5.0 out of 5 stars Another excellent book by George Lakoff and The Rockridge Inststute, October 11, 2006

By	BP Show "Rockridge groupie" (Portland, OR USA) - See all my reviews

As are all their books, Thinking Points; Communicating Our American Values and Vision by George Lakoff isn't disappointing. Well written and easy for anyone to read and understand, Dr Lakoff reiterates the differences between Conservatives and Progressives; "The Strict Father" model and "The Nurturant Parent" model, and why these differences are at such odds in our political system today.
Point by point, examples are given as to how each ideology defines words, and frames it's messages. How metaphors are used with soundbites, un-truths and spin, Dr Lakoff once again shows us how the right-wing conservative agenda has joined with the fundementalist base of the religious right to slowly erode traditional Progressive American "values" and civil rights in the name of their new Conservative "values package".
My hopes still are that more Progressive Democratic and Republican politicians and candidates will read the information Dr Lakoff and The Rockridge Institute have been working so hard to get out to us. I also hope all Progressives will read this book and be better able to understand what we actually stand for and how to speak out together in unison to keep freedom and peace alive in America.

19 of 19 people found the following review helpful:

5.0 out of 5 stars The Meta-Politics Primer, October 14, 2006

By	J. Van Meter - See all my reviews (REAL NAME)

Lakoff and the Institute take their reader through just about every major political debate, explaining how deep framing affects surface framing on each and how both progressive and conservative frames understand the deeper issues behind the policy debates - issues like self-reliance, common good and the morality of property ownership. They then show how to frame progressive arguments in ways that conservatives and biconceptuals (moderates) can easily access and in ways that they can relate to and agree with, while still remaining authentically progressive. He then makes one final point - that framing has to be repeated, time and again and across the board, until it becomes as pervasive and automatic as the conservative narrative has been, and then more so.

In 156 easily accessible pages, Lakoff sets the standard upon which all future discussion of the deep cognitive nature of political debate - the meta-politics - will be based. As such, I heartily recommend that you go buy this book. It is a must read.

13 of 13 people found the following review helpful:

3.0 out of 5 stars Recycling Points, December 23, 2007

By	doomsdayer520 (Pennsylvania) - See all my reviews (TOP 100 REVIEWER)

George Lakoff's insights into political rhetoric have been brilliant, and his explanations for conservative rhetorical victories and the resulting failures by progressives are right on the money. Unfortunately, Lakoff made his most insightful points long ago, and this particular book is unrewarding for anyone who has read at least one of his previous books on the general topic of linguistics in American politics. I'm a great fan of Lakoff's work in this area, being introduced to it via "Don't Think of an Elephant" which I found revelatory, while I was also impressed with the more specific but somewhat repetitive "Whose Freedom." Those two books, plus the earlier "Moral Politics," are merely summarized into handbook form here, with a new quick-hitting format that might be useful for progressive strategists in the future but is a disappointment for anyone hoping for new insights from Lakoff. There is even a fair amount of repeated text within this short book itself.

When an author releases a new book, it's supposed to signify that he has created something new. But the only substantive new material in this book is found in Chapter 2, in which Lakoff expands upon the theory of "biconceptuals" in political thought and defeats the myth of a moderate center. But otherwise, most of the rest of the book consists of repeats of Lakoff's previous works condensed into soundbite form, as indicated by the frequent instructions for the reader to consult those three earlier books for more information. Meanwhile, an incongruous detour into policy idealism wrecks Chapter 7 - "Strategic Initiatives" that turn out to be political reactions of the type that Lakoff strongly disdains in all his other writings. Fundamentally, while Lakoff's insights remain useful, here he merely preaches yet again to the choir that is familiar with his earlier groundbreaking work. With his now-proven penchant for repeating his basic ideas in multiple books, it appears that Lakoff has said all he can say on progressive rhetorical political strategies. His breakthroughs will advance no further until progressive politicians and activists make real use of his ideas. Repeating all of the above in more books won't make that happen. [~doomsdayer520~]