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Business guru Tom Peters has been recognized for his originality and perception since coauthoring one of the most influential management books of all time: 1982's
In Search of Excellence. Now, in his seventh work,
The Circle of Innovation: You Can't Shrink Your Way to Greatness, he presents a provocative new vision for prospering in the "permanent state of flux" ruling today's business world. By juxtaposing short text passages and bold graphic images, Peters simply but passionately offers his prescription--perpetual innovation--in a nontraditional manner intended to foster individual interpretation.
--Howard Rothman
From Library Journal
Peters (The Pursuit of Wow! LJ 2/15/95) advances here a barrage of ideas on what it takes to succeed in an ever-changing marketplace. His book, derived from 60 or so iterations of his seminars, has a frenetic, almost attention-deficit quality, taking a decidedly McLuhan-like approach and, like McLuhan, proving prophetic and poignant even if, in the final analysis, it is wrong. A shrewd observer, Peters offers trenchant observations. For example, he gloms onto the interesting idea of great design as the corporate advantage over quality and price. This book will have wide appeal, and more than one organization will attempt to experiment with some of the author's theses. Recommended for all libraries.?Steven Silkunas, SEPTA/FRONTIER, Lansdale, Pa.
Copyright 1997 Reed Business Information, Inc.
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