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Get What You Deserve H T (Paperback)

by Various (Author)
3.6 out of 5 stars See all reviews (11 customer reviews)


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Editorial Reviews

Product Description
To get what you deserve...you must first let people know how talented, motivated and honest you are. And the way to do this is to market yourself. Guerrilla marketing yourself is the science of persuading people that you deserve to succeed. This breakthrough book arms you with the tools and mindset of the guerilla. It teaches you to analyze your product--you--and provides the techniques and strategies you need to market yourself to the top.

About the Author
Jay Levinson is the author of the international bestseller, Guerilla Marketing, in addition to more than 15 widely acclaimed books on business, career and time management. He lives in Northern California.

Product Details

  • Paperback: 256 pages
  • Publisher: Harper Perennial (September 1, 1998)
  • Language: English
  • ISBN-10: 0380728869
  • ISBN-13: 978-0380728862
  • Product Dimensions: 8.2 x 5.2 x 0.8 inches
  • Shipping Weight: 7 ounces
  • Average Customer Review: 3.6 out of 5 stars See all reviews (11 customer reviews)
  • Amazon.com Sales Rank: #832,521 in Books (See Bestsellers in Books)



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Customer Reviews

11 Reviews
5 star:
 (3)
4 star:
 (5)
3 star:
 (1)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
4 of 4 people found the following review helpful:
5.0 out of 5 stars This Levinson Formula Works, February 15, 1998
By warren@laserpage.com (Rialto, Southern California) - See all my reviews
This review is from: Get What You Deserve H (Hardcover)
I've read several of the Guerrilla series... then stopped for a while becuase I felt like I was being victimized by a marketing machine. Some of the books repeat things I've known for years... but just one idea (each book has several) makes it worthwhile. This one's about the best yet. I felt like I got to know the authors, they appear to be in control of their image and feel confident the ideas here will work. As long as they keep on cranking out this quality, I'll keep buying.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Excellent for novices, refreshing reminder for veterans., April 20, 2001
By Dr. Diane M. Hoffmann "Publisher" (Campbell River, BC Canada) - See all my reviews
(REAL NAME)   
This review is from: Get What You Deserve H (Hardcover)
Sluggish writing but good content. An excellent work for novices to the business world and a refreshing reminder for veterans. I went through great efforts to obtain a copy of this book because I wanted some new substance about marketing myself. ... I was surprised how simplistic the information presented in this book was. There was really nothing new to learn, except for some extended ideas within the self-marketing common sense tools & techniques. It's really all about good-old-fashioned deeds and character development. The book is a good reminder of what does count in our dealing with people. It is also a confirmation that by holding on to these qualities one is still keeping on the right track -- in this world of chaotic decline, at times, one wonders if one is becoming an oddball just being polite, for example. The idea of finding your own "position" is critically valuable and the encouragement to stick to this positioning statement until you achieve what it is that you want and feel you deserve is most heartening. I found the section on how to use the tools and follow the rules one of the most useful. But the most rewarding part is found at the end when it wraps it all up in a system or plan "not for the faint of heart" that is truly a daring challenge to the serious reader, followed by a summary of the 50 most important concepts for the success of the plan.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Clarify your marketing position and communicate it, April 27, 2000
By "lernerconsult" (San Francisco, CA, USA) - See all my reviews
Gives excellent examples of the powerful results from stating clearly and succinctly what your marketing position is. Learn to control the messages you send and your life will be better for it. If you don't do this, they claim, you get whatever pigeon-hole people place you in. You can't be everything to everyone. Then walks you through how to develop and communicate your own marketing position, which makes "the difference between a general, hit-and-miss marketing campaign and the focused, comprehensive road to success".
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Most Recent Customer Reviews

5.0 out of 5 stars What do you deserve?
This is an excellent book for anyone who has grand aspirations but doesn't seem to be reaching them. Read more
Published on June 16, 2007 by Joanne Marcinek

3.0 out of 5 stars no comparison
Read this book. Then read Michael Levine's Guerrilla PR Wired. You'll discover everything you need to know to successfully market whatever it is you want to market without... Read more
Published on September 5, 2002

4.0 out of 5 stars Guerrilla Skills
Teaches you to reach out effectively to your customers and achieving goals through effective communication. Read more
Published on July 30, 2001 by Fahim Muscatwalla

1.0 out of 5 stars Buy this at a garage sale.
Kiss A$$. You just read the book.
Published on June 9, 2001

4.0 out of 5 stars some good ideas here
they may appear basic to some, but the fact is that we often forget to do the basics . . . this book will help you to remember them!
Published on August 14, 1999 by Blaine Greenfield

1.0 out of 5 stars Nothing new here
I should have known this book was full of non-information when both authors explained how they "market" themselves to their children. Come on now! Read more
Published on March 4, 1999

4.0 out of 5 stars Nice Easy To Read Book to Create Your Persona with!
I learned how to market myself more effectively from Seth and Jay.

I really like all the neat packaged strategies people can implement for business and for getting immediate... Read more

Published on February 2, 1999 by N. S. Beltran

5.0 out of 5 stars This book changed my life
It's hard to imagine that a book by a couple of marketing guys could be worth anything to most people, but when my husband gave me the book, I decided to give it a whirl. Read more
Published on September 22, 1997

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