101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success (Mass Market Paperback)

~ (Author) "I've been told that naming your business is just as important as choosing a pension plan..." (more)
Key Phrases: audio brochure, good marketing tool, media distribution services, New York, Los Angeles, Marketing Letter (more...)

Editorial Reviews

Product Description

You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.

Find out how to:

• Develop hot new leads
• Project a positive image
• Get your name in front of potential customers
• Promote instant name recognition
• Hold on to valued customers
• Build on your success by cultivating referrals
• Position yourself for greater visibility in your market
• Grow and expand your network and database
• Explore media opportunities
• Market effectively on the Internet
• Create goodwill in your community

About the Author

Raleigh Pinskey is CEO of the Raleigh Group, a Los Angeles-based international, multi-faceted visibility marketing and public relations company founded in 1979, that specializes in making entrepreneurs, small businesses, and entertainers visible and prosperous.

Visibility consulting clients include men's and women's apparel and accessory stores, shoe stores, pet stores, doctors, lawyers, travel bureaus, restaurants, grocery stores, non-profit organizations, generator manufacturers, engine additive developers, fancy fortune cookie bakers, architects, and the original singing telegram company. She's also worked with musicians such as Sting, Paul McCartney and Wings, David Bowie, Blondie, KISS and Herbie Mann, as well as fitness guru Callen Pinkney's Callenetics, Chicken Soup for the Soul authors Jack Canfield and Mark Victor Hansen, and The Bronx Zoo's A Great Snake Named Jake.

She is the author of the internationally successful You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business, or Talent to Promote (Citadel Press); Talk Your Way Onto Talk Shows; The Zen of Hype: An Insider's Guide to the Publicity Game, an eight-cassette public relations home study course; The Musician's Guide to the Zen of Hype, four cassettes and a twenty-one-page booklet with media releases; and Soul Candy: Sayings that Nourish the Body, Mind and Spirit (all available from RRP Publishing).

An internationally known professional lecturer, Raleigh speaks on the topic "Promote & Prosper: Visibility Marketing Secrets That Grow Your Business." She's taught at UCLA's Extension School of Journalism and Public Relations and is a member of the National Speakers Association.

Raleigh walks her talk. She's a frequent guest on radio and TV and contributes to consumer magazines and business journals. She's the visibility marketing columnist for International Business Woman magazine, host of a weekly radio show, a guest expert for Entrepreneur Magazine's World Wide Web Online marketing programming, and a guest host for the America OnLine Lunch programming.

Product Details

• Mass Market Paperback: 416 pages
• Publisher: Avon (July 1, 1997)
• Language: English
• ISBN-10: 0380785080
• ISBN-13: 978-0380785087
• Product Dimensions: 6.8 x 4.1 x 1.2 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (69 customer reviews)
• Amazon.com Sales Rank: #656,569 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars ATTENTION EVERYONE - THIS IS A GREAT BOOK - READ IT!, April 26, 2001

By	Randy Gilbert "Best Seller Mentor" (founder of 'BestSellerMentoring.com') - See all my reviews (REAL NAME)

Once you've read Raleigh Pinskey's books, you are hooked. I started out as an engineer, and Raleigh is helping me to come all the way out of my shell. She has written the perfect book to help me out!

Needless to say 101 Ways to Promote Yourself is playing a huge role in helping me to be a successful writer. I now consider Raleight to be a success mentor. Her wisdom is easy to follow - but more than that it is right on! I guarantee that if you read this book you will have tons of marketing ideas for promoting yourself - it's that incredible.

Raleigh always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Some of the ideas she promotes are found in SUCCESS BOUND, another book built on learning how to live a proactively life that is God centered and fulfilling.

Ponder the wisdom and truths of this book and let them seep deep into your subconscious mind. Then step out of your shell and PROMOTE YOURSELF.

8 of 8 people found the following review helpful:

4.0 out of 5 stars Delivers what it promises without granola, some Perrier., April 18, 2000

By	Philip Clement (Canadian West Coast (aka Paradise)) - See all my reviews

This review is from: 101 Ways To Promote Yourself (Audio Cassette)

This book is not about motivation, complex inner considerations, visualisations, nor creating purpose in your life. It is about fulfilling your vision - not FINDING one- although you will be clearer after reading Raleigh, what your strong points are and where you have some holes in your marketing / promoting/ self image. You will get more out of this book when you already HAVE your business/craft/dream... THEN reading this book will be like having a professional coach in your corner pointing in all the right directions to reach your target market, whether you be a toothbrush salesman or a rocket scientist and anything in between.

This book will help you find the language and the medium to devise and deliver your message. The start point of book is you HAVE a message or product or service already. Author is 100% a pro and a Mensch. Matter of fact winning strategies.

7 of 7 people found the following review helpful:

4.0 out of 5 stars Great book on self promotion, April 3, 2002

By	Dan E. Ross "Dan Ross" (Frisco, Tx USA) - See all my reviews (REAL NAME)

I am a big believer in the knowledge economy and the fact that a greater percentage of Americans are increasingly starting their own business based on what is inside their head (what they learned in college and their later work-related experience.) They are "Free Agents" as the book Free Agent Nation puts it.

If you are an attorney, dentist, engineer or any small- or home-based business owner you should look into this book as this book is IDEAL for entrepreneurs. Some ideas are fairly obvious, some are easier to implement than others but many ideas in the book were very creative. If you implement just one of these ideas the book pays for itself many times over.

I give the book 4 stars because, while it is an excellent book on self promotion and marketing, it didn't cause a paradigm-shift for me which is what I am now utilizing as my criteria for 5 star books (ie. I don't see the business world any differently than before.)

Within the field of marketing the author definitely gave some innovative and useful ideas. I have already begun to implement a few of her ideas and I believe that I will refer to this book often in the future. For those international buyers I would note that the book is written from an American perspective so many of the references or suggested sources won't be of much value.