Let's Go into Business (Paperback)

by Azriela Jaffe (Author)

Editorial Reviews

Product Description
Building a solid business partnership, like creating a stable marriage, takes careful consideration and advance planning if it is to succeed. Author Azriela Jaffe, founder of Anchored Dreams, a national consulting firm specializing in practical assistance for partners in business, now offers her proven step-by-step program in LET'S GO INTO BUSINESS TOGETHER.

About the Author
Azriela Jaffe, B.S., M.B.A., is the author of Honey, I want to Start My Own Business: A Planning Guide for Couples and the founder of Anchored Dreams, a national coaching and consulting firm that provides practical assistance and emotional support to individuals, couples, and partners in business. She writes the syndicated column "Advice from A-Z" and is editor of the online newsletter "The Entrepreneurial Couples Success Letter." Azriela is also a professional speaker and business coach. She lives with her husband and three children in Lancaster, Pennsylvania.

Product Details

• Paperback: 247 pages
• Publisher: Harper Perennial (October 1, 1998)
• Language: English
• ISBN-10: 038079862X
• ISBN-13: 978-0380798629
• Product Dimensions: 7.9 x 5.2 x 0.8 inches
• Shipping Weight: 0.8 ounces
• Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #879,164 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars "More information than I wanted to know", October 30, 2001

By	Roger E. Herman (Greensboro, NC USA) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

This review is from: Let's Go Into Business Together (Paperback)

There's a cute expression that people use today, particularly when others share details of their personal lives: "That's more information than I wanted to know." These words express my feeling as I read this book. It's jam-packed! There's so much stuff in these pages, I found myself wanting some illustrations or graphics to break up the text.

Jaffe likens forming a business partnership to getting married. There are a lot of similarities, since the partners have to live with each other for-hopefully-a long time. Leaping into marriage without being very sure is a recipe for disaster . . . or divorce. The same situation faces anyone entering into business with another-for any reason. And there are more reasons laid out in this book than I'd ever thought of. In fact, there was a lot of material in this book that was new to me . . . which is good!

Before I tell you more about the book, I'll list the eight secrets. 1. Look before you leap. 2. Know yourself. 3. Know your partner. 4. Clarify your mission and vision. 5. Formalize your agreements. 6. Two heads are better than one. 7. Safeguard against conflicts. 8. Breaking up is hard to do.

The book is an interwoven combination of information, illustrative vignettes, and check-yourself quizzes. There is so much, I found myself wanting a summary. Aha! Chapter 10: The Secrets to a Successful Partnership in a Nutshell. Eight pages of recommended resources precede the index.

If you're considering going into business with someone else-anyone else, read this book first. Get a pad out before you read: you'll be taking a lot of notes. Jaffe's book may be more information than you wanted to know, but it will be just what you need to know.

3 of 3 people found the following review helpful:

4.0 out of 5 stars Very useful for small partnerships, August 23, 1999

By A Customer

The book is very useful for small partnerships. For bigger partnerships it offers only a good step-by-step framework. All the very helpful lists how to select a good partner, how to discover your own and your partners motivation and how to define your values are not really useful for companies. However most of the secrets Azriela offers the reader will lead you to tranferable ideas and maybe solutions.

2 of 2 people found the following review helpful:

3.0 out of 5 stars A Solid Effort!, November 2, 2001

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

This review is from: Let's Go Into Business Together (Paperback)

If you're thinking about entering into a partnership, you're probably too close to your new venture to be able to see the pitfalls clearly - much like the early stages of a romance. The "partnership is like a marriage" theme may seem a trifle hackneyed, but when something is basically true it tends to get repeated. Azriela Jaffe's straightforward, easy-to-read book includes checklists you can use to see if you're really ready for partnership. You need objective advice to face the reality that you are entering a relationship that, no matter how exciting in the beginning, holds real potential for turning ugly later. This book will help you navigate territory that may be more hazardous than you think. We [...] recommend it to entrepreneurs who are considering a partnership, as well as to those wearing their current partners around their necks.