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The Age of Heretics: Heroes, Outlaws, and the Forerunners of Corporate Change
 
 
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The Age of Heretics: Heroes, Outlaws, and the Forerunners of Corporate Change (Hardcover)

by Art Kleiner (Author) "The historian John P. Davis tells us that the great-great-grandfathers of today's large, mainstream corporations were the monasteries of the early Christian church..." (more)
Key Phrases: corporate heretics, church refrains, voluntary simplicity, General Foods, United States, New York (more...)
4.5 out of 5 stars  (6 customer reviews)


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Editorial Reviews
Amazon.com
Radical behavior is rarely acknowledged as a characteristic of the corporate world, where status quo is generally king and revolutionary thought usually banished to the fringes. In The Age of Heretics, however, journalist Art Kleiner shows that a powerful group of progressive thinkers really did exist within the realm of traditional business during the tumultuous 1960s. These figures actually helped transform that environment just as their better-known antiestablishment allies were reshaping other institutions throughout society.

From Publishers Weekly
Kleiner's freewheeling portrait gallery focuses on corporate mavericks of the 1950s, '60s and '70s who pioneered self-managing work teams, responsiveness to customers, grassroots organizing and other ways to imbue corporations with a sense of the value of human relationships. Starting with British management scientist Eric Trist, whose experiments in industrial democracy in the 1940s laid the groundwork for U.S. managerial innovations of the 1980s, Kleiner afterward profiles General Foods manager Lyman Ketchum, who launched the work-team concept at a Topeka pet-food plant in the early 1970s; he then discusses how Royal Dutch/Shell in England switched from rigid numbers-based forecasting to "scenario planning," a method of predicting alternative patterns of global energy demand. Also spotlighted are MIT computer scientist Jay Forrester's design of the "Limits of Growth" model of the world's economic future; community/labor organizer Saul Alinsky's drive to change Kodak's hiring policies; and Stanford Research Institute engineer Willis Harman's parapsychology experiments and his campaign urging the federal government to adopt an ecological ethic. Kleiner, a freelance business reporter who has edited The Whole Earth Catalog, serves up a smorgasbord of status quo-changing ideas.
Copyright 1996 Reed Business Information, Inc.

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Product Details
  • Hardcover: 414 pages
  • Publisher: Doubleday Business; 1st ed edition (May 1, 1996)
  • Language: English
  • ISBN-10: 0385415761
  • ISBN-13: 978-0385415767
  • Product Dimensions: 9.4 x 6.3 x 1.1 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  (6 customer reviews)
  • Amazon.com Sales Rank: #493,527 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • In-Print Editions: Hardcover (2) |  All Editions