The Republic of Tea: Letters to a Young Zentrepreneur [IMPORT] (Hardcover)

~ Mel; Rosenzweig, Bill; Ziegler, Patricia Ziegler (Author)

Product Details

• Hardcover: 1450 pages
• Publisher: Bantam Dell Pub Group; First Edition edition (January 1, 1992)
• Language: English
• ISBN-10: 0385420560
• ISBN-13: 978-0385420563
• Product Dimensions: 9.2 x 7.1 x 1.1 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #863,113 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars My Model for Writing Business Plans, May 4, 2002

By	C. Ball (United States) - See all my reviews (REAL NAME)

This review is from: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (Paperback)

Mel & Patricia Zeigler are geniuses at creating raving fan businesses. They were the originators of the greatest store I've ever been in, Banana Republic. They sold it to the Gap and it is NOTHING like it's former self, which was reminescent of an Indiana Jones adventure complete with jungle headquarters and a jeep.

This book documents their next venture and details how they developed the business. It is like an adventure as you follow the letters to each other with new ideas.

If anything, I use this as a model for writing business plans. That's the biggest compliment I can give.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Inspiration, June 1, 2002

By	Sheila Germain (Brooklyn, NY USA) - See all my reviews

This review is from: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (Paperback)

If you're in a partnership, starting a business, or just looking for some inspiration to keep you focused on the direction you're going, then buy this book.

The illustrations and the background "thinking" that are added to the conversation truly give the reader a sense of understanding.

What I found to be the most interesting is how quickly the entire idea of TROT came together. Within a month of meeting, Mel and Bill had the ideas and the philosophy of TROT down. When it comes down to it, there was very little change from those initial conversations until the final product launched.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Totally changed my thinking about my own start-up, June 17, 1999

By A Customer

This review is from: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (Paperback)

This book was an "accidental" purchase (if you believe such things are accidents). I am in the process of starting up my own business & had had my belly full of the "Make a Gazillion Dollars in Your Sleep!" genre, as well as the "Fourteen [rational, linear] Steps to Guaranteed Business Success" types. Then this book shows up and my thinking about my own business startup changes -- the business re-invents itself as we begin to work together. This book is the perfect antidote to the 80s/90s hype-style-M&A-IPO feeding frenzy. This book has encouraged me to slow down, go for commitment and integrity, and truly succeed.