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17 of 17 people found the following review helpful:
5.0 out of 5 stars
Reforming, Expanding and Redirecting the In Crowd, October 14, 2003
Ever since sand box days, we have grown accustomed to observing that there is an envied "in" crowd and an "out" crowd consisting of everyone else in the group. It feels great to be in the "in" crowd and not so great otherwise. Mr. Kleiner has taken that basic characteristic of human social behavior and examined it to propose how we can improve our organizations in both the profit and nonprofit sectors of the economy. You'll read about companies mostly, but there are also government agencies, labor unions and schools in the book. The suggested improvements are aimed both at those who are in the "in" crowd and those who are attempting to influence them, whether these are part of the "out" crowd or the management consultants who are hired to assist. One of Mr. Kleiner's central theses is that most people don't know how to join or influence the "in" crowd because they don't understand how it works in their neighborhood. Who Really Matters contains 11 superb diagnostic exercises to hone your skills in "in" group analysis and influence. Almost everyone will find these exercises to be helpful. The book is vividly written. I found myself remembering dozens of "in" groups that I have observed. The examples and arguments brought me right back into those circumstances as though they still existed. Feel business books I read have that sort of visceral effect on me. Mr. Kleiner argues that management consultants have a sixth sense about the "in" crowd because that is how we add clients. I have been just as often hired by an "out" crowd as an "in" crowd, but it certainly is clear in the first few minutes which is which. I agree that most people in both crowds lack the basic skills to influence the direction of the "in" crowd in positive ways. Regardless of the topic of an assignment, I usually find myself helping my clients learn these skills. In the future, I will also suggest that clients read this book who need help in those areas. The book's central theme for reformation is one that I heartily endorse from my own research and experiences. Make the "in" crowd as inclusive as possible, establish a "noble" purpose that is practical to make the group more socially productive, and eliminate organizational pressures to do anything else. Please do realize that this book is based more on thoughtful personal observation than on deep scholarly measurement and analysis. I found many of the arguments compelling, though, simply because they resonated so strongly with my own experience. If you want to better understand more about the "in" crowd phenomenon, you will probably enjoy Dr. Jane Goodall's books about chimpanzee behavior. You'll find her observations about the chimpanzees sounds a lot like the "in" and "out" crowds. I have a few nits to pick in disagreeing with this otherwise fine book. Mr. Kleiner feels that having an organization be responsive to all stakeholders is impractical. Self interests are too greatly at odds, and reconciliation takes too much time. Yet our firm's research shows that the most successful organizations strive to do as much of this as possible. Education Management, Paychex and Xilinx are excellent examples. For instance, the current successes in improving environmental protection in the United States almost always use the method of putting all the stakeholders into a room and not letting them out until they find mutually acceptable solutions. In most cases, these solutions are less expensive and provide more protection than government regulations require. Mr. Kleiner also argues that having financial independence is one important way to have more ability to influence the "in" group. My experience is that financial independence for the "out" group members just increases the likelihood of someone leaving an organization when they don't like the direction the group is taking. The result is often catastrophic for the organization. Instead of financial independence (which helps the individual certainly), I have noticed that when an "out" group member operates from principled values that the organization respects in an objective way the "in" crowd in any legitimate enterprise is very supportive. The mistake that most "out" group members make is to try to simultaneously do some organizational knife fighting with an opponent over personal agenda items. That approach negates the power of principles, and nothing happens except blood is spilled. Finally, I think Mr. Kleiner missed an opportunity to apply his theory to highly effective nonprofit organizations. Habitat for Humanity International and Earthwatch International would make fine examples of inclusion of everyone into pursuing a noble purpose. Few people, however, will fail to benefit from this book. Buy it, read it, live it and share the book with others. I also highly recommend The Fifth Discipline, The Fifth Discipline Fieldbook and the Dance of Change. Mr. Kleiner assisted with the writing of the first, and is the editorial director of the latter books. After you finish this fine book, do something to include others in your "in" group, direct your group into a more noble purpose, seek to help all stakeholders and eliminate distractions from these initiatives. I'm sure you'll feel great as you do this, pushing goodness forward in new ways.
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