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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin  (129)  $16.50

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Amazon.com
What will life be like after  mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers. --This text refers to an out of print or unavailable edition of this title.

Esther Dyson, chair, Electronic Frontier Foundation
A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition. --This text refers to an out of print or unavailable edition of this title.

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First Sentence:
In late 1991 the telegraph industry's life was taken, suddenly and brutally, by the facsimile machine. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
dry cereal market, fax bulletin board, fax mailbox, most satisfied customers, differentiate customers, frequency marketing, explicit bargain, very best customers, mass marketer, most valuable customers, dialogue opportunities, complaining customer, customer manager, individualized information, customer portfolios, deepen your relationship, customer lifetime values Key Phrases - Capitalized Phrases (CAPs): (learn more)
American Express, Emerald Club, Nissan Canada, World Wide Web, Pizza Hut, Diet Data Bank, Club Med, Diet Center, Information Revolution, American Airlines, Frosted Flakes, Industrial Revolution, National Car Rental, Wall Street, British Airways, New York, Stew Leonard, Big Brother, Business Class, Differentiate Customers, Emerald Aisle, Federal Express, Make Money Protecting Privacy, Rodeway Inn, Take Products New!
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