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Editorial Reviews
Amazon.com
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers. --This text refers to an out of print or unavailable edition of this title.
Esther Dyson, chair, Electronic Frontier Foundation
A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers. --This text refers to an out of print or unavailable edition of this title.
Esther Dyson, chair, Electronic Frontier Foundation
A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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Inside This Book Citations: This book cites 35 books | 100 books that cite this book Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: dry cereal market, fax bulletin board, fax mailbox, most satisfied customers, differentiate customers (more) Key Phrases - CAPs: American Express, Emerald Club, Nissan Canada, World Wide Web, Pizza Hut (more) Browse Sample Pages: |