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Editorial Reviews
Amazon.com
Richard Koch, a London-based consultant, entrepreneur, investor, and author of 1998's well-received The 80/20 Principle, contends in his latest work that the code governing the cosmos also controls the way companies run. In The Natural Laws of Business, he convincingly supports that admittedly esoteric contention with a fascinating (and surprisingly accessible) expedition through the biological, physical, and nonlinear wisdom that has shaped our worldview from Darwin and Newton to Moore's law and the tipping point. "We have no other sources of power than those provided by the universe, our own brains and instinct included," he writes. "We need to understand the natural laws, whether these control tiny particles, huge planets, or our own behavior." With that in mind, Koch agilely takes us on a dazzling tour through scientific concepts such as natural selection, genetics, relativity, quantum mechanics, and chaos theory to provide both a specific grounding in these principles and a precise understanding of their explicit relationships to corporate life. In the chapter called "Resolving the Prisoner's Dilemma," for instance, he discusses this famous "game theory" conundrum and the way the self-interest it illuminates can be used to build successful collaborations with competitors like those found at Silicon Valley leaders Sun Microsystems and Cisco. In all, it's an enlightening and enjoyable trek with real-life business applications that can be employed on numerous levels. --Howard Rothman
From Booklist
We normally don't associate the laws of evolution, Newtonian physics, and quantum mechanics with successful business practices. Koch, management consultant and author of The 80/20 Principle (1997), reveals how the laws that govern the natural world apply equally to the world of business, and how the application of these laws can improve the bottom line. From Darwin's Theory of Natural Selection to Einstein's Theory of Relativity, concepts about the way the world works have dramatically increased in sophistication in the last two centuries. Koch shows that a basic understanding of these elegant ideas gives the entrepreneur an advantage when applied to competition, structure, and growth of business. Even for the non-business oriented reader, the primer on the development of scientific laws keeps the material flowing. Koch lists practical applications of the laws at the end of each section, which pulls his arguments together into a very usable set of guidelines for owners and managers of large and small businesses alike. David Rouse
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
Richard Koch, a London-based consultant, entrepreneur, investor, and author of 1998's well-received The 80/20 Principle, contends in his latest work that the code governing the cosmos also controls the way companies run. In The Natural Laws of Business, he convincingly supports that admittedly esoteric contention with a fascinating (and surprisingly accessible) expedition through the biological, physical, and nonlinear wisdom that has shaped our worldview from Darwin and Newton to Moore's law and the tipping point. "We have no other sources of power than those provided by the universe, our own brains and instinct included," he writes. "We need to understand the natural laws, whether these control tiny particles, huge planets, or our own behavior." With that in mind, Koch agilely takes us on a dazzling tour through scientific concepts such as natural selection, genetics, relativity, quantum mechanics, and chaos theory to provide both a specific grounding in these principles and a precise understanding of their explicit relationships to corporate life. In the chapter called "Resolving the Prisoner's Dilemma," for instance, he discusses this famous "game theory" conundrum and the way the self-interest it illuminates can be used to build successful collaborations with competitors like those found at Silicon Valley leaders Sun Microsystems and Cisco. In all, it's an enlightening and enjoyable trek with real-life business applications that can be employed on numerous levels. --Howard Rothman
From Booklist
We normally don't associate the laws of evolution, Newtonian physics, and quantum mechanics with successful business practices. Koch, management consultant and author of The 80/20 Principle (1997), reveals how the laws that govern the natural world apply equally to the world of business, and how the application of these laws can improve the bottom line. From Darwin's Theory of Natural Selection to Einstein's Theory of Relativity, concepts about the way the world works have dramatically increased in sophistication in the last two centuries. Koch shows that a basic understanding of these elegant ideas gives the entrepreneur an advantage when applied to competition, structure, and growth of business. Even for the non-business oriented reader, the primer on the development of scientific laws keeps the material flowing. Koch lists practical applications of the laws at the end of each section, which pulls his arguments together into a very usable set of guidelines for owners and managers of large and small businesses alike. David Rouse
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
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