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Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything (Hardcover)

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3.3 out of 5 stars  See all reviews (11 customer reviews)

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Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything + Social Intelligence: The New Science of Human Relationships + The Meditative Mind
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Editorial Reviews

From Publishers Weekly

Two years ago, British fashion designer Anna Hindmarch produced the must-have accessory of the season: a bleached, organic cotton tote manufactured in fair-wage factories, subsidized with carbon offsets and emblazoned with the slogan, I'm NOT a plastic bag. But according to Goleman (Emotional Intelligence), the people who bought the bag were advertising their ecological ignorance, not their consciousness. In this thorough examination of the inconsistencies and delusions at the core of the going green effort, the author argues that consumers are collective victims of a sleight of hand, helplessly unaware of the true provenance and impact of the products they purchase: they reassure themselves by buying environmentally friendly tote bags that, upon ecological assessment, reveal some uncomfortable facts, e.g., 10,000 liters of water were required to grow the cotton for one bag, and cotton crops alone account for the use of about 10% of the world's pesticides. Goleman's critiques are scathing, but his conclusion is heartening: a new generation of industrial ecologists is mapping the exact impact of every production process, which could challenge consumers to change their behavior in substance rather than just show. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


From Booklist

*Starred Review* Goleman, best-selling author of such groundbreaking works as Emotional Intelligence (1995) and Primal Leadership (2002), brings his invaluable behavioral insights to our most urgent dilemma: how to halt environmental catastrophe. What’s required, Goleman believes, is ecological intelligence, which he defines as understanding the “hidden web of connections between human activity and nature’s systems, and the subtle complexities of their intersections.” More concretely, Goleman encourages readers to learn about the many invisible threats to our health and the health of the environment caused by product manufacturing. Wisely focusing on the one element we can control, what we purchase, Goleman calls for higher “green” standards and “radical transparency” regarding how products are made. An enlightening foray into industrial ecology reveals how new forms of analysis determine precisely how the manufacture of such disparate items as toys, shampoo, and paper contributes to natural resource depletion, chemical pollution, and global warming. Brimming with intriguing, useful, and galvanizing information, this is an exceptionally sharp, innovative, and realistic approach to raising the demand for environmentally safe merchandise. Given Goleman’s track record and the pressing need for smart strategies, this fascinating treatise has tremendous potential for reaching and motivating a large and diverse audience. --Donna Seaman

Product Details

  • Hardcover: 288 pages
  • Publisher: Broadway Business (April 21, 2009)
  • Language: English
  • ISBN-10: 0385527829
  • ISBN-13: 978-0385527828
  • Product Dimensions: 9.1 x 6.2 x 1.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon.com Sales Rank: #14,246 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #7 in  Books > Science > Chemistry > Environmental
    #8 in  Books > Science > Nature & Ecology > Natural Resources
    #13 in  Books > Outdoors & Nature > Natural Resources

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Daniel Goleman
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Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
84% buy the item featured on this page:
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Customer Reviews

11 Reviews
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Average Customer Review
3.3 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
35 of 47 people found the following review helpful:
5.0 out of 5 stars Transforming the world from the inside out, April 29, 2009
By Mark Mccaffrey (Lafayette, CO) - See all my reviews
(REAL NAME)   
It's the ultimate detective work: examining the processes (including energy, chemicals, social impacts) involved with creating, transporting, storing and ultimately consuming and disposing of "stuff." Author Goleman digs deep into "life cycle analysis" (LCA) of a wide range of products, looking at the environmental and social ramifications that are usually "out of sight, out of mind," guided by expert Gregory Norris. The insights are illuminating and go far beyond the usual (casual) carbon calculation. The process of recycling glass alone-- and the energy and chemistry involved-- is a real eye-opener, reminding us that reducing our impact to CO2 emissions vastly oversimplifies our footprint on the planet.

In my mind, this approach of telling stories and conducting forensic investigations into "stuff" should be embedded throughout education, because it is inherently interdisciplinary, combining math and science, but also social studies, history, psychology, business, sociology. It's also timely and would contribute to "eco-school" and 100% green school goals that are currently being developed.

For business people, this book is a must. While the "greening" of business is nothing new and is all too often manifest as "green-washing," there are signs that business is taking "cradle to grave" analysis of products and the supply chain seriously, in part because regulation of embedded greenhouse gases will require careful accounting, in part because of increased social responsibility, and in part because, when done correctly, it can save money, reduce waste, and provide a competitive advantage over the competition.

Goleman rightly points out that we can't consume our way of the dire situation we are in, but we can reduce our consumption and buy smartly. While a few individuals by choice or circumstances leave little environmental footprint, for most of it the challenge is to become significantly more aware of the impacts or the products and services we choose, thereby minimizing not only our carbon footprint, but our overall influence on the planet.

Both the book and the CD version (spoken by the author) are well reasoned, well presented investigations into "stuff" in all its shapes and sizes, providing fresh insights into the complexities and hard choices that must be made at all levels of society in order to turn the tide of waste and social/environmental degradation and foster the new energy economy with resilient, sustainable communities.
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14 of 18 people found the following review helpful:
3.0 out of 5 stars Transparency, May 27, 2009
By Stephen T. Hopkins (Oak Park, Illinois) - See all my reviews
(REAL NAME)      
I thought about viral marketing after I finished reading Daniel Goleman's latest book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. In the same way that companies can use organized word of mouth campaigns to push products, consumers have an increasing number of ways to let their views be known and shared to influence products. Goleman proposes or anticipates the development of what he calls radical transparency by which all the contents and hidden costs of all products are visible to consumers. With that knowledge, sustainability becomes more likely, dangerous ingredients are eliminated, and we are more likely to have product choices that are green and safe. While I found Goleman's presentation to be pedantic at times, and preachy at others, the bulk of his book presents some clear thinking about one area in which consumers can take action: the decision of what to buy and what to avoid. Anyone making products will find Ecological Intelligence a useful book to read and compare organizational readiness for consumers that will be more activist in their expectations and actions.

Rating: Three-star (Recommended)
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2 of 2 people found the following review helpful:
5.0 out of 5 stars outstanding lituature, August 31, 2009
By Michael Dean (encinitas, CA United States) - See all my reviews
(REAL NAME)   
if more reople would read this book, our species might last a little longer than it's going to. much insight to the long term effects of producing products, some the same way we've been doing for 100 years. technology can vastly improve the methods we use to produce consumables. Very highly reccomened.
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Most Recent Customer Reviews

3.0 out of 5 stars Ecological conscientious purchases
Introduced me to the concept of assessing the greeness of my purchases from production of the product to the disposing of the product. Read more
Published 27 days ago by Grandma Moses

2.0 out of 5 stars not a strong book
ive read every other Goleman book and after finishing each, I was enlightened by his knowledge and writing process that informed me and made me feel like 'AHH! Read more
Published 4 months ago by William D. Tompkins

2.0 out of 5 stars Good ideas but short on details
This book is a good introduction to the subject, but anyone that has a basic understanding of marketing and the issues society faces with climate change, will be disappointed... Read more
Published 4 months ago by David Bartelme

3.0 out of 5 stars Ecological Intelligence
The first half of this book was excellent with important info and sources, but the last half petered out as if the publisher had said, "We need to make this book longer."
Published 4 months ago by Shirley Blumberg

4.0 out of 5 stars A deeper look
I bought this for a friend after seeing Daniel Goleman on Bill Moyers' Journal. It is a deeper look at the real issues behind our culture's over-consumption.
Published 4 months ago by Susan L. Lunning

4.0 out of 5 stars The Case for Radical Transparency to Improve the Environment

"Then God said, 'Let Us make man in Our image, according to Our likeness; let them have dominion over the fish of the sea, over the birds of the air, and over the... Read more
Published 5 months ago by Professor Donald Mitchell

4.0 out of 5 stars focused
This is a mission statement, a succint, focused guide for everyone interested in doing good for our environment. Read more
Published 6 months ago by Antonio

1.0 out of 5 stars disappointing, narrow-focused
Goleman's narrow view of ecological intelligence is limited to how to be a better consumer. He does not address the fundamental questions of our culture's core beliefs about our... Read more
Published 6 months ago by Aaron J. Sender

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