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The Innovation Game: A New Approach to Innovation Management and R&D
 
 
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The Innovation Game: A New Approach to Innovation Management and R&D (Hardcover)

~ Armelle Corre (Author), Gerald Mischke (Author) "Before being able to set up theories and models on innovation, the terms used and their respective semantics just have to be made quite clear..." (more)
Key Phrases: fundamental inequation, quality gate system, pharma example (more...)
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R&D is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society.

Management science mainly treat R&D and innovations as costs or budgets to be managed, an approach that is in stark contrast to their overwhelming importance. This and the very fact that R&D and innovation success is a by necessity a-priori unknown and thus uncertain ex-post definition is not at all being respected properly up to now.

In The Innovation Game  La Corre and Mishchke consider R&D and innovation as an inherently risky investment which should be profitable, at least on average. Applying a statistical filter model, the authors are able to describe the R&D- and the innovation-process in great detail, almost like a production process. As a metaphor,the book tries to describe it like the control laws of the


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Armelle Le Corre
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