The Creative Business Guide to Running a Graphic Design Business (Paperback)

by Cameron S. Foote (Author) "MOST READERS will have already gone through the process of establishing their companies..." (more)
Key Phrases: billable efficiency, most design firms, creative firm, Stage Three, Stage Two, Entrepreneurial Disease (more...)

Editorial Reviews

Product Description
A comprehensive manual for running and maintaining a graphic design business.

This is the graphic design industry's go-to guide for operating a successful business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.

About the Author
Cameron S. Foote is the president of Creative Business. He lives near Boston.

Product Details

• Paperback: 496 pages
• Publisher: W.W. Norton & Co. (April 2004)
• Language: English
• ISBN-10: 0393731499
• ISBN-13: 978-0393731491
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #437,154 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

32 of 33 people found the following review helpful:

5.0 out of 5 stars Brilliant and comprehensive, August 21, 2003

By	Alden Kroll (Seattle, WA United States) - See all my reviews

This review is from: The Creative Business Guide to Running a Graphic Design Business (Hardcover)

If you are looking for a very comprehensive book on running a graphic design company, this is for you. The book goes into details on everything from pricing to hiring, insurance, taxes, incorporation, dealing with clients, vendors and just about everything in between. It is quite a hefty book and it will take a while to get through it, but from my experience that is mostly because I keep stopping to take notes on things I want to remember.

While I find some of the other design business books I have read (and reviewed) go into more depth in specific areas, this book covers quite a range of content and manages to still go into farily great detail.

I checked this book out from the library and kept it until I started racking up the fines... then I came here and bought it.

8 of 8 people found the following review helpful:

5.0 out of 5 stars If you didn't know before... now you do!, August 2, 2004

By	Anthony Romeo - See all my reviews

This review is from: The Creative Business Guide to Running a Graphic Design Business (Hardcover)

This is an excellent guide with lots of practical "how-to" projects and information. I promptly used my creative juices to create a website that reflects my persona, yet is professional and intuitive at the same time. It is worth every dollar you spend!
Get your name out there with all the handy tips and tricks described within.

8 of 9 people found the following review helpful:

5.0 out of 5 stars Practical Methods for Success, August 25, 2004

By	B. MOOGK "Benjamin Moogk" (Toronto Canada) - See all my reviews (REAL NAME)

Foote gives well-researched advice and organizes it into easy-to-follow sections; perfect for anyone who has only twenty minutes to spare at any time. Model documents, role playing, case studies, questionaires and financial formulas will help you take the action needed to make your busines healthy. I look forward to other editions where corporate law and insurance in other countries is aknowleged. An appendix for Canada would be nice. It is still a must-have book no matter where you live.