The Sporty Game: The High-Risk Competitive Business of Making and Selling Commercial Airliners (Hardcover)

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Product Details

• Hardcover: 242 pages
• Publisher: Alfred A. Knopf; 1st edition (July 12, 1982)
• Language: English
• ISBN-10: 0394514475
• ISBN-13: 978-0394514475
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #437,245 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars The classic book of the airplane manufacturing business, June 14, 2009

By	Daniel Carey (Seattle, WA, USA) - See all my reviews (REAL NAME)

This book is a classic. It describes the changes in the late 1960's though the late 1970's in the airplane manufacturing business. If you want to know why we have two dominant airplane manufacturers and why the two we have today, this is the book to read. Newhouse describes why Lockheed's L1011 was a great airplane that nearly drove the company out of business, why the DC-10 was not such a great airplane and led McDonnell Douglas to stick to variants, why Airbus was able to find a hole in the market that no one else would exploit, and why Boeing not only survived the 1970's but grew stronger as a result. I highly recommend this book.

0 of 2 people found the following review helpful:

5.0 out of 5 stars Great quality for $0.87, April 24, 2009

By	john "john" (chicago) - See all my reviews

Thought it was good to be true, but it wasn't. Got an excellent condition, out of print, hardcover book for $0.87 + shipping. Would definitly buy from this source again