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27 of 29 people found the following review helpful:
4.0 out of 5 stars
A balanced form of capitalism, July 7, 2002
Robert Kuttner's "Everything for Sale" does a fine job of criticizing unregulated markets. The author takes a look at how markets price themselves in various industries and discusses the relative strengths and weaknesses of the pricing model. Kuttner reveals that in most markets, the public good can be best served by both allowing the "virtues" of the market to work freely and by implementing regulations that correct whatever "limits" may be found in any particular market.Kuttner also includes a moral dimension to his discussion, where appropriate. As we all know, markets respond only to money. But as a society, we have decided that it would be immoral, for example, to deny health care to seniors who can't afford to pay; consequently we have Medicare and Medicaid to fix this fundamental market flaw. Similarly, Kuttner shows us where pricing models in certain industries fail to take proper account of environmental, labor and social costs and suggests common-sense ways to correct them. Opinions about the value of Kuttner's work vary widely. Laissez-faire idealogues have charged that the work amounts to "socialism" (see one of the reviews below). To judge for yourself, take a quick look at just one of the industries that Kuttner critiques in the book: airlines. Kuttner calls the Reagan-era deregulation of the airline industry a "failed experiment". He points out the many problems that have occured since deregulation, including: declining levels of passenger service, airline consolidation and monopolistic pricing, loss of service to small cities, circuitous routing of flights, declining safety levels, etc. I think most people would agree with the accuracy of Kuttner's assessment and that indeed, air travel has become much less appealing today. Kuttner's solution is to create a system of "regulated airline competition". Fares would be set at levels that would allow sufficient funds to be allocated to properly maintain planes, better serve passengers, restore service to under-served areas, increase competition, and so on. I found Kuttner's ideas to be reasonable -- not ideological -- in that they balance the needs of business and the public in a fair manner. Of course, Kuttner wrote this in 1999. The terrorist attacks of 9/11 have only made a bad situation worse. Ironically, public funds were required to save the industry from insolvency. Therefore one could argue that Kuttner's recommendations for greater public accountability is far from unreasonable. Again, the airline industry is just one example. Kuttner also has much to say that is useful about healthcare, energy, finance, labor, and more. As some of these industries currently seem to be imploding due to the excesses of laissez-faire (Enron, Arthur Andersen, WorldCom, etc.), Kuttner's thoughts on the dangers of unregulated behavior prevalent in these industries appears to be more valuable now than ever. In the current climate of investor skepticism and high-profile corporate fraud, tighter controls over business behavior may be just the medicine our economy needs to heal itself, restore investor confidence and ensure that businesses become more responsive to people's needs. In that light, I don't view Kuttner's ideas as socialistic at all; rather, I think Kuttner helps us preserve capitalism by curbing its most destructive tendencies. To that end, "Everything for Sale" can provide guidance to citizens and policymakers who may be pondering how we can build an economy that works for everyone, and I highly recommend it.
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