Ogilvy on Advertising (Paperback)

~ (Author) "I do not regard advertising as entertainment or an art form, but as a medium of information..." (more)
Key Phrases: changing brand preference, wrong with advertising, house ads, New York, United States, Puerto Rico (more...)

Editorial Reviews

Product Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Product Details

• Paperback: 224 pages
• Publisher: Vintage; 1st Vintage Books ed edition (March 12, 1985)
• Language: English
• ISBN-10: 039472903X
• ISBN-13: 978-0394729039
• Product Dimensions: 9.7 x 7.4 x 0.6 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (88 customer reviews)
• Amazon.com Sales Rank: #4,688 in Books (See Bestsellers in Books)

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  #2 in	Books > Business & Investing > Reference > Case Studies
  #7 in	Books > Nonfiction > Social Sciences > Media Studies
  #9 in	Books > Business & Investing > Marketing & Sales > Advertising

Customer Reviews

Most Helpful Customer Reviews

69 of 71 people found the following review helpful:

5.0 out of 5 stars The information in this book is priceless, January 21, 2002

By	Just Bill (Grand Rapids, MI United States) - See all my reviews (TOP 1000 REVIEWER)

If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.

The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."

Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.

Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.

Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.

I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.

And I, without hesitation, urge you to read it as well.

40 of 42 people found the following review helpful:

5.0 out of 5 stars For anyone who uses creativity at work, April 18, 2003

By	"songbear" (Ashburn, VA United States) - See all my reviews

This is one of those rare books everyone ought to have to read. Like "The Elements of Style," "Writing That Works, and "Profiles in Courage." I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.

I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that.

Read this book. At least once.

28 of 29 people found the following review helpful:

5.0 out of 5 stars Half of all the advertising course you need, April 11, 2002

By	Michael Gebert (Chicago, IL USA) - See all my reviews (REAL NAME)

Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.