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Ogilvy on Advertising (Paperback)

by David Ogilvy (Author) "I do not regard advertising as entertainment or an art form, but as a medium of information..." (more)
Key Phrases: changing brand preference, house ads, direct response advertising, New York, United States, Puerto Rico (more...)
4.6 out of 5 stars  (74 customer reviews)
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Product Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Inside Flap Copy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Product Details
  • Paperback: 224 pages
  • Publisher: Vintage; 1st Vintage Books Ed edition (March 12, 1985)
  • Language: English
  • ISBN-10: 039472903X
  • ISBN-13: 978-0394729039
  • Product Dimensions: 9.7 x 7.4 x 0.6 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: