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Editorial Reviews
From Library Journal
In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described "a new way of marketing your goods and services--relying on your time, energy, and imagination rather than your bottomless marketing budget (most likely you don't have one anyway)." Here he discusses new strategies and tactics to use in marketing campaigns of small- to medium-sized businesses. Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the "100 Guerrilla Marketing Weapons." Highly recommended to business libraries.
- Lucy Heckman, St. John's Univ., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Product Description
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
See all Editorial Reviews
In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described "a new way of marketing your goods and services--relying on your time, energy, and imagination rather than your bottomless marketing budget (most likely you don't have one anyway)." Here he discusses new strategies and tactics to use in marketing campaigns of small- to medium-sized businesses. Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the "100 Guerrilla Marketing Weapons." Highly recommended to business libraries.
- Lucy Heckman, St. John's Univ., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Product Description
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
See all Editorial Reviews
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