Guerrilla Marketing Attack (Paperback)

~ Jay Conrad Levinson President (Author) "YOU ARE SURROUNDED..." (more)
Key Phrases: guerrilla marketing attack, zone editions, marketing weapons, Gaining Effective Media Support, New York, United States (more...)

Editorial Reviews

From Library Journal

In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described "a new way of marketing your goods and services--relying on your time, energy, and imagination rather than your bottomless marketing budget (most likely you don't have one anyway)." Here he discusses new strategies and tactics to use in marketing campaigns of small- to medium-sized businesses. Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the "100 Guerrilla Marketing Weapons." Highly recommended to business libraries.
- Lucy Heckman, St. John's Univ., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

See all Editorial Reviews

Product Details

• Paperback: 208 pages
• Publisher: Mariner Books (February 20, 1989)
• Language: English
• ISBN-10: 0395502209
• ISBN-13: 978-0395502204
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #169,863 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #76 in

  Books > Business & Investing > Small Business & Entrepreneurship > Marketing

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Very Insightful Tools and Ideas, July 7, 2000

By	Michael Delaware (Battle Creek, Michigan USA) - See all my reviews

The entire collection of Guerilla Marketing books are fantastic resources for ideas and strategies to climb the mountain of your industry. I found these books to be very insightful and useful. I read this book a few years ago and managed to boom my business by applying many of the bright ideas presented by this author. It's actually one of the better ones in the series. Everyone in business should indulge themselves in these books. They are a goldmine of information.

10 of 11 people found the following review helpful:

1.0 out of 5 stars Buy Guerrilla Marketing instead, November 4, 2001

By	Rehan yar Khan "RyK" (Bombay, India) - See all my reviews (REAL NAME)

In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !
Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.
It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as the title suggest, just summaries of the ideas and points covered in Guerrilla Marketing
J. C. Levinson has done his name the worse by releasing Guerrilla Marketing Attack.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Superb Book! Use it to stand out in the crowd, November 27, 2001

By	"henriainai" (Berkeley, CA USA) - See all my reviews

The list of 100 things to do is a great starting point for your marketing attack. If you are a business owner, a marketing specialist, or anyone in the customer oriented business, and you have not had the chance to read this book yet, get it now. It is a bargain for any one who has the urge to make each and every day count in making a company better. It is loaded with insightful ideas that are very BASIC but if implemented sure to enhance the value of your company. For instance, do you know WHERE you should be spending (allocating) your Advertising budget? Do you know what to do with a prospect that becomes an actual customer? Do you know how much time it takes for an advertisment to actually have any effect? All the answers to these basic questions are in this book.