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Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (Paperback)

by Orvel Ray Wilson (Author), William K Gallagher (Author), Jay Conrad Levinson (Author) "Today Bob Miller's business relies on the two most powerful weapons in guerrilla selling: information and surprise..." (more)
Key Phrases: guerrilla selling, buying commitment, guerrilla approach, Mind Map, Need Stage, Presentation Stage (more...)
4.5 out of 5 stars  (8 customer reviews)

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Editorial Reviews
Product Description
Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About the Author
Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.

Bill Gallagher, Ph.D., is a speaker, sales trainer, and management consultant. He lives in Diamond Springs, California.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details
  • Paperback: 224 pages
  • Publisher: Houghton Mifflin; 1 edition (March 23, 1992)
  • Language: English
  • ISBN-10: 0395578205
  • ISBN-13: 978-0395578209
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: