Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (Paperback)

by Orvel Ray Wilson (Author), William K Gallagher (Author), Jay Conrad Levinson (Author) "Today Bob Miller's business relies on the two most powerful weapons in guerrilla selling: information and surprise..." (more)
Key Phrases: guerrilla selling, buying commitment, guerrilla approach, Mind Map, Need Stage, Presentation Stage (more...)

Editorial Reviews

Product Description
Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

About the Author
Bill Gallagher, Ph.D., is a speaker, sales trainer, and management consultant. He lives in Diamond Springs, California.

Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.

Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.

Product Details

• Paperback: 224 pages
• Publisher: Mariner Books (March 23, 1992)
• Language: English
• ISBN-10: 0395578205
• ISBN-13: 978-0395578209
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #83,994 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars Excellent Book on 21st Century Salesmanship!, October 18, 1998

By A Customer

Charles Rubin is NOT one of the authors.

Guerrilla Selling is well organized and clear in its concepts. It is not high pressure, not even low pressure. It's no pressure selling at its best. Designed for those who don't like to sell, but must.

It's learning to turn control over to your customers while staying in control. Buy it, you'll love it! My mother will thank you.

8 of 9 people found the following review helpful:

5.0 out of 5 stars Best Selling Book on the Market!, June 28, 1997

By A Customer

The Guerrilla Team has done it again. An absolute MUST READ for anyone in sales. No gimmicks, just good sales tactics. The book is filled with great advice and clever ideas. I started using the material with immediate success. My numbers jumped twofold in three months. I've seen the seminars that Orvel Wilson does, which are a great companion to the book. (See the audio tape version.) I'd buy anything by these authors. These guys know their stuff and they share it in such a usable form, you can't help but succeed. THEY ARE THE BEST

9 of 11 people found the following review helpful:

5.0 out of 5 stars The Sales Bible, May 5, 1999

By A Customer

A "must have" no matter what you do for a living. Once you realize that love, relationships, televisions, real estate and cars all require a bit of clever selling, you'll embrace this book.