Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Paperback)

~ Jay Conrad Levinson President (Author) "WATCH THE POWERFUL stonecutter as he raises the hammer and hits the huge stone again and again, again and again..." (more)
Key Phrases: Yellow Pages, Ace Cleaners, David Ogilvy (more...)

Editorial Reviews

Product Description

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

---

Product Details Paperback: 224 pages Publisher: Mariner Books (January 18, 1993) Language: English ISBN-10: 0395608449 ISBN-13: 978-0395608449 Product Dimensions: 9.1 x 6 x 0.6 inches Shipping Weight: 11.7 ounces (View shipping rates and policies) Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews) Amazon.com Sales Rank: #319,972 in Books (See Bestsellers in Books)

---

More About the Author

Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Jay Conrad Levinson Page

Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Search Inside This Book:

---

Inside This Book (learn more)

First Sentence:
WATCH THE POWERFUL stonecutter as he raises the hammer and hits the huge stone again and again, again and again. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, Ace Cleaners, David Ogilvy, Green Giant

New!
Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Search Inside This Book:

---

Citations (learn more)

This book cites 8 books:

• Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 5 pages
• Guerrilla Financing (Guerrilla Marketing) by Bruce J. Blechman in Front Matter, and page 108
• Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson in Front Matter, and page 198
• Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) by Harvey B. Mackay on page 18
• Ninety-minute Hour: 2 by Jay Conrad Levinson in Front Matter

See all 8 books this book cites

 

10 books cite this book:

• Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin Freiberg on 4 pages
• The Stay-at-Home Mom's Guide to Making Money from Home, Revised 2nd Edition: Choosing the Business That's Right for You Using the Skills and Interests You Already Have by Liz Folger on page 226, and Back Matter
• The Woodworker's Marketing Guide (Fine Woodworking) by Martin Edic in Back Matter
• Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) by Jay Conrad Levinson in Back Matter
• VO: Tales and Techniques of a Voice-Over Actor by Harlan Hogan on page 227

See all 10 books citing this book

---

What Do Customers Ultimately Buy After Viewing This Item?

	58% buy the item featured on this page: Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success 4.0 out of 5 stars (6) $11.20
	14% buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 4.3 out of 5 stars (46) $9.72
	10% buy Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) 3.9 out of 5 stars (15) $10.88
	9% buy Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits 4.1 out of 5 stars (21) $11.20

Explore similar items

---

Tags Customers Associate with This Product  (What's this?) Click on a tag to find related items, discussions, and people. Check the boxes next to the tags you consider relevant or enter your own tags in the field below.  jay conrad levinson(2) business(1) business tools(1) guerrilla marketing(1) management(1) marketing(1) marketing tools(1) sales(1) selling(1) See all 12 tags... Your tags: Add your first tag

Search Products Tagged with   See most popular tags

---

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

---

 

Customer Reviews

6 Reviews 5 star:  (3) 4 star:  (1) 3 star:  (1) 2 star:  (1) 1 star:    (0)           Average Customer Review 4.0 out of 5 stars (6 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 14 of 18 people found the following review helpful: 5.0 out of 5 stars Insightful Ideas That Will Make A Difference!, March 28, 1999 By A Customer Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Typically, many of them are run from homes or small offices on a small budget with little or no previous entrepreneurial experience. Guerrilla Marketing Excellence was written by Jay Conrad Levinson to offer much needed marketing assistance to many small businesses like these. Sub-titled The Fifty Golden Rules For Small-Business Success, Levinson offers small business operators insightful ideas that will make a difference. Consider his advice to operate honestly and above reproach, producing and maintaining customer satisfaction, building good customer rapport, establishing customer follow-up, using the right marketing words and avoiding the wrong ones, letting professionals produce you marketing materials for you, building alliances with other companies, offering free incentive gifts, and keeping up on what the competition is doing! Like other books in the Guerrilla series, Levinson encourages his readers to act aggressively when it comes to marketing opportunities. He advocates adherence to his "Golden Rules" and encourages them to be on the lookout for opportunities that may pass their way. He cites throughout the book some examples of real people and companies who succeeded with their marketing strategies and why they did, as well as pointing out those who failed and why. Readers may be in for a few surprises! Although this book has been around since 1993 it still packs plenty of top-notch advice that will stand the test of time and can be used in any business setting, including online use. Consider where your business is at now and ask yourself if you need help. If the answer is "yes" then seriously consider picking up a copy of this book. It offers a lot of thoughtful well-researched insight for the modest cost involved. It is also very easy for anyone to read and digest. Highly recommended! 12 of 16 people found the following review helpful: 5.0 out of 5 stars I made miracles happen using this book, April 22, 2000 By  Michael Delaware (Battle Creek, Michigan USA) - See all my reviews This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business. 5 of 8 people found the following review helpful: 4.0 out of 5 stars After reading 'Guerrilla Marketing', follow up with this one, October 15, 2003 By  Harinath Thummalapalli (Austin, TX United States) - See all my reviews (REAL NAME)    Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals. This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others. As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book. The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash. Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!		Ad feedback   Most Recent Customer Reviews 2.0 out of 5 stars The Beauty of Guerrilla Marketing ... The beauty is Guerilla Marketing falls within the standards of using multiple Amazon.com accounts to create very convincing and completely flattering reviews of books so that... Read more Published on September 15, 2004 by Tom Purcell 3.0 out of 5 stars a new love It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. Read more Published on September 5, 2002 5.0 out of 5 stars Guerrilla Marketing Excellence This is one of my all time favorite marketing books. I often refer to it time and time again. A MUST read for every business owner, manager and entrepreneur!... Published on March 8, 2001 by Debbie Allen Search Customer Reviews Only search this product's reviews

---

Customer Discussions

This product's forum Discussion Replies Latest Post No discussions yet Ask questions, Share opinions, Gain insight Start a new discussion Topic: First post: Receive e-mail when new posts are made Prompts for sign-in   Guidelines Active discussions in related forums Discussion Replies Latest Post business New International Business Book 0 1 day ago business Introducing my new book 4 1 day ago business money make opportunity with paypal 4 7 days ago business Convincing executive teams to try new media and marketing strategies 5 7 days ago sales Reviewers needed for my new Sales Book 28 16 days ago Search Customer Discussions Search all Amazon discussions

The Marketing community Latest activity 10 minutes ago 5,647 customers have contributed 3,712 products, 651 lists & guides and more... › Explore the community The Business community Latest activity 6 minutes ago 9,494 customers have contributed 7,934 products, 1,207 lists & guides and more... › Explore the community Related forums business (45 discussions) jay conrad... marketing (11 discussions) sales (7 discussions) Explore more › See all Customer Communities › Your communities

---

Listmania!

Non-Profit Marketing Books: A list by Chris Forbes "gmnonprofits.com"   Dave Ramsey's Recommended Reading: A list by Renee Baker   Guerrilla Musts: A list by Dean Lindsay "Author: Cracking the Networking CODE" Create a Listmania! list

Search Listmania!

---

So You'd Like to...

Master Guerrilla Marketing: A guide by Chris Forbes "gmnonprofits.com"   Figure Out What Kind of Business to Start: A guide by Stephanie Chandler "Author/Speaker: LEAP! 101 Ways to Grow Your Business & From Entrepreneur to Infopreneur"   market your church or ministry: A guide by Chris Forbes "gmnonprofits.com" Create a guide

Search Guides

---

Product Information from the Amapedia Community

Beta (What's this?)

Be the first person to add an article about this item at Amapedia.com.

› See featured Amapedia.com articles

---

Look for Similar Items by Category

• Books > Business & Investing > Management & Leadership
• Books > Business & Investing > Marketing & Sales > Marketing
• Books > Business & Investing > Small Business & Entrepreneurship > Marketing

---

Look for Similar Items by Subject

Search Books by subject:
Sales & marketing
Small businesses & self-employed
Small Business Management
Business & Economics
Business / Economics / Finance
Business/Economics
BUSINESS & ECONOMICS / Small Business
Business & Economics / General
Business & Economics / Marketing / General
Marketing - General
Small Business - General
General
Advertising
Management
Marketing
Small business
Management & Business: General


i.e., each book must be in subject 1 AND subject 2 AND ...

Ad feedback

 

Feedback If you need help or have a question for Customer Service, contact us.  Would you like to update product info or give feedback on images? Is there any other feedback you would like to provide? Your comments can help make our site better for everyone. Please note that we are unable to respond directly to all feedback submitted via this form, but we'll ask you to sign in so we can contact you if needed.

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

› View and edit your browsing history

Get to Know Us Careers Investor Relations Press Releases Amazon and Our Planet Make Money with Us Sell on Amazon Join Associates Self-publish with Us › See all Let Us Help You Shipping Rates & Policies Amazon Prime Returns Help

Canada | China | France | Germany | Japan | United Kingdom  And don't forget: Amazon Windowshop | AmazonWireless | Askville | Audible | DPReview | Endless | IMDb | Shopbop | SoundUnwound | Warehouse Deals by Amazon | Zappos Conditions of Use | Privacy Notice  © 1996-2009, Amazon.com, Inc. or its affiliates

Product Details

• Paperback: 224 pages
• Publisher: Mariner Books (January 18, 1993)
• Language: English
• ISBN-10: 0395608449
• ISBN-13: 978-0395608449
• Product Dimensions: 9.1 x 6 x 0.6 inches
• Shipping Weight: 11.7 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #319,972 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 18 people found the following review helpful:

5.0 out of 5 stars Insightful Ideas That Will Make A Difference!, March 28, 1999

By A Customer

Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Typically, many of them are run from homes or small offices on a small budget with little or no previous entrepreneurial experience. Guerrilla Marketing Excellence was written by Jay Conrad Levinson to offer much needed marketing assistance to many small businesses like these.

Sub-titled The Fifty Golden Rules For Small-Business Success, Levinson offers small business operators insightful ideas that will make a difference. Consider his advice to operate honestly and above reproach, producing and maintaining customer satisfaction, building good customer rapport, establishing customer follow-up, using the right marketing words and avoiding the wrong ones, letting professionals produce you marketing materials for you, building alliances with other companies, offering free incentive gifts, and keeping up on what the competition is doing!

Like other books in the Guerrilla series, Levinson encourages his readers to act aggressively when it comes to marketing opportunities. He advocates adherence to his "Golden Rules" and encourages them to be on the lookout for opportunities that may pass their way. He cites throughout the book some examples of real people and companies who succeeded with their marketing strategies and why they did, as well as pointing out those who failed and why. Readers may be in for a few surprises!

Although this book has been around since 1993 it still packs plenty of top-notch advice that will stand the test of time and can be used in any business setting, including online use. Consider where your business is at now and ask yourself if you need help. If the answer is "yes" then seriously consider picking up a copy of this book. It offers a lot of thoughtful well-researched insight for the modest cost involved. It is also very easy for anyone to read and digest. Highly recommended!

12 of 16 people found the following review helpful:

5.0 out of 5 stars I made miracles happen using this book, April 22, 2000

By	Michael Delaware (Battle Creek, Michigan USA) - See all my reviews

This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business.

5 of 8 people found the following review helpful:

4.0 out of 5 stars After reading 'Guerrilla Marketing', follow up with this one, October 15, 2003

By	Harinath Thummalapalli (Austin, TX United States) - See all my reviews (REAL NAME)

Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals.

This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others.

As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book.

The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash.

Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!