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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)

~ Jay Conrad Levinson President (Author) "I DON'T KNOW WHY you bought this book..." (more)
Key Phrases: guerrilla advertiser, track setter, fusion advertising, Leo Burnett, Big Sky, San Francisco (more...)

3.8 out of 5 stars See all reviews (4 customer reviews)

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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) by Jay Conrad Levinson
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Product Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

Paperback: 304 pages
Publisher: Houghton Mifflin Co.; 1st Edition. edition (June 8, 1994)
Language: English
ISBN-10: 0395687187
ISBN-13: 978-0395687185
Product Dimensions: 8.9 x 5.9 x 0.7 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review: 3.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #397,179 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
I DON'T KNOW WHY you bought this book. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla advertiser, track setter, fusion advertising, guerrilla advertising, inner amazement, marketing weapons, advertising investment, tragic words, graphic ideas, video brochure, advertising ideas, creating advertising, guerrilla marketing, creative advertising, most advertisers

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leo Burnett, Big Sky, San Francisco, Green Giant, Galactic Tours, New York, The Gap, Federal Express, Irish Whiskey, John Caples, Chrysler Corporation, India Palace, Larry Chase, Merrill Lynch, Fairfax Cone, Getting Results, Howard Gossage, Keeping Your Eye, Michael Jackson, Rice Krispies, Sun Subscribe, Super Bowl, The Truth About Advertising

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 6 books:

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson in Front Matter, and Back Matter
Guerrilla Marketing Attack by Jay Conrad Levinson President in Front Matter, and Back Matter
Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, and Back Matter
Guerrilla Financing (Guerrilla Marketing) by Bruce J. Blechman in Front Matter
Earning Money Without a Job: Revised for the 90s by Jay Conrad Levinson in Front Matter

See all 6 books this book cites

33 books cite this book:

How to Help Your Husband Make More Money So You Can Be a Stay-At-Home Mom by Joanne Watson on page 115, page 124, and Back Matter
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson in Front Matter, Back Matter (1), and Back Matter (2)
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes by Jay Conrad Levinson President in Front Matter, and Back Matter
Guerrilla Marketing for Financial Advisors by Grant Hicks and Jay Conrad Levinson in Front Matter, and Back Matter
Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) by Carol L. Schroeder on page 247, and Back Matter

See all 33 books citing this book

Books on Related Topics (learn more)

Guerrilla Marketing by Jay Conrad Levinson

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	63% buy the item featured on this page: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success 3.8 out of 5 stars (4) $11.21
	14% buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 4.3 out of 5 stars (46) $9.72
	8% buy Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing 4.0 out of 5 stars (13) $14.93
	8% buy Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits 4.1 out of 5 stars (21) $11.20

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Customer Reviews

4 Reviews

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3.8 out of 5 stars (4 customer reviews)

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Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars Excellent book, October 2, 1999

By A Customer

Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.

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8 of 10 people found the following review helpful:

5.0 out of 5 stars Totoal outstanding for a british market, July 6, 1998

By A Customer

When I read the book I found that it makes you learn about business in a way that was meeting you at your level.

It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.

Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!

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1 of 1 people found the following review helpful:

2.0 out of 5 stars Not worth the money - phoning it in., September 8, 2008

By	Peter Finfrock (Lake Worth, FL) - See all my reviews (REAL NAME)

The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.

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Most Recent Customer Reviews

3.0 out of 5 stars more dinasours
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. Read more

Published on September 5, 2002

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