Guerrilla Marketing for the Home-Based Business (Paperback)

by Seth Godin (Author), Jay Conrad Levinson President (Author) "YOU'RE MAKING HISTORY..." (more)
Key Phrases: New York, Donna Hawley, Ilise Benun (more...)

Editorial Reviews

Product Description
American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

About the Author
Godin is author of nine books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

• Paperback: 182 pages
• Publisher: Mariner Books (November 29, 1995)
• Language: English
• ISBN-10: 0395742838
• ISBN-13: 978-0395742839
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 11 ounces
• Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #394,171 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

35 of 37 people found the following review helpful:

5.0 out of 5 stars Boost your business brain-power!, June 3, 1998

By	Lisa Cote, Wordings Editorial Services (wordi... (Manitoba, Canada) - See all my reviews

Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!

4 of 4 people found the following review helpful:

4.0 out of 5 stars Straight forward, easy-to-read. Great Supplimental Work., August 2, 2006

By	Kristen Owen "SEOExpert" (Bayonet Point, FL United States) - See all my reviews (REAL NAME)

I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.

The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.

The array of marketing materials it covered, plus the simple "case studies" kept it interesting.

I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Must have marketing tool!, July 30, 2007

By	Cat Cromar - See all my reviews

So far this is one of my favorite books. The connection made between marketing for small businesses and guerrilla warfare is brilliant. You my friends are the guerrillas. The giant corporations are your competitors, and you can hit them by being quick, responsive and inventive. Your strength is in being small.

The idea of finding your niche in the marketplace is an amazing one. How many stories have you read on other people's blogs or in entrepreneurial magazines about people who made a few million selling upscale clothes for little boys, lotions and shampoos for babies made with all natural products or jars of different, fancy types of peanut butter. Those are just a few of the stories I've heard lately.

I've started thinking that I really enjoy the marketing side of business. I can't wait until our business is further in its development. Then, I can use everything I've learned in this book, about how to use my time and money wisely, to ensure that those most likely to be my clients know about my business.

Anyone that owns a startup business should get this book. It has so many great ideas, you can really customize your marketing strategy to your business.

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Cat Cromar
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