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Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Guerrilla Marketing)
 
 
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Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Guerrilla Marketing) (Paperback)

by Jay Conrad Levinson (Author) "IF THE INTERNET marketplace were a city, it would look a lot like New York City at rush hour, and everyone would be blindfolded..." (more)
Key Phrases: Worldwide Web, America Online, Guerrilla Marketing (more...)
2.8 out of 5 stars  (13 customer reviews)


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Editorial Reviews
Amazon.com
This is an absolutely great book on online marketing, arguably even better than the many previous Guerilla Marketing books. If you follow the advice in this book, you stand a good chance of becoming one of the leaders of online commerce. I will even admit that while reviewing this book, I realized that there was something very simple that Amazon.com Books could do that we hadn't been doing, and in five minutes, I was able to help leverage an existing feature of our company in an entirely new way that may further strengthen our online identity. And, for a marketing book, there can hardly be any stronger recommendation.

From Booklist
Levinson has long helped smaller businesses battle against their larger competitors by plotting strategy in his best-selling "guerrilla marketing" series. The Internet is perfectly suited to Levinson's approach, as he and coauthor Rubin demonstrated in Guerrilla Marketing Online. Now the two authors follow up with specific tips on getting publicity, creating goodwill, gathering information, offering giveaways, advertising, holding special events, getting referrals, etc., in the online marketplace. Though not everyone is happy with the growing commercialization of the Internet, many consumers appreciate the convenience of online shopping and electronic browsing for products and services, and many businesses will want to take advantage of this new chance to reach new customers. Levinson and Rubin show them how. David Rouse

See all Editorial Reviews

Product Details
  • Paperback: 183 pages
  • Publisher: Houghton Mifflin (August 21, 1996)
  • Language: English
  • ISBN-10: 039577019X
  • ISBN-13: 978-0395770191
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 2.8 out of 5 stars  (13 customer reviews)
  • Amazon.com Sales Rank: #359,640 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)